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MEDIA RELEASE: UNDER STRICT EMBARGO UNTIL 1.00AM ON 19th
of October 2009
Introducing Smirnoff Cocktails
The perfect cocktail in every pour
Australia, Monday 19th October- The makers of Smirnoff vodka have today announced that your favourite cocktails
will be available anywhere, anytime with the launch of Smirnoff Cocktails. Smirnoff Cocktails are a range of expertly
pre-mixed ready to serve cocktails available in three delicious flavours - Vodka Mojito, Grand Cosmopolitan and
Pomegranate Martini and are sure to turn an ordinary gathering into a special occasion.
Smirnoff have taken the fuss and mess of out preparing cocktails so you can enjoy a sophisticated drink anywhere
you please, whether its pre-dinner drinks at home, a friends cocktail party or a casual picnic.
Your favourite Smirnoff Cocktail can be kept in the fridge for when expected guests come over, leaving
more time for you to spend with your guests. Smirnoff Cocktails will also make an impression on friends
when taken to pre-race get-togethers, dinner parties and lazy Sunday afternoon gatherings.
Smirnoff Cocktails are available in three classic flavours:
Vodka Mojito A perfectly balanced blend of crisp clean Smirnoff Vodka, Kaffir Lime Liquor and natural mint flavour.
Grand Cosmopolitan A professional shake of crisp clean Smirnoff Vodka, Triple Sec Liquor and a splash of
Cranberry juice.
Pomegranate Martini A delicious blend of Smirnoff Vodka, pomegranate juice, Meyer Lemon Flavoured Liqueur,
and natural lemon flavour.
Serving Suggestions
Keep your favourite bottle of Smirnoff Cocktails chilled in the fridge
The Grand Cosmopolitan can be enjoyed chilled, poured straight into a tall glass over ice, or shaken with ice
first. Garnish with lemon or lime.
The Vodka Mojito can be topped with soda water and garnish with a wedge of fresh lime and a handful of
mint
The Pomegranate Martini can be served chilled or with the juice of 1/2 an orange and a 1/3 lemon squeezed
in a Martini Glass
Sip slowly and enjoy
Smirnoff Cocktails will be available for RRP $22.99 at all leading bottle shops in Australia.
Drink responsibly when you are There.
-ENDS-
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For further information or images please contact:
Zoë Condon, Splendid Communications on 02 9281 0004 or 0418 491 957 or zoec@splendidcomms.com
INFORMATION
About Smirnoff
Enjoying a rich heritage, Smirnoff originated in Russia and became the drink of Tsars, before its producer, Vladimir
Smirnoff, was forced to flee the country in the face of the Russian revolution. In international markets, Smirnoffs
popularity continued and today it is the worlds best selling spirit. The traditional production methods used by Vladimir
Smirnoff are still used to create an extraordinarily pure vodka today. The Smirnoff words & associated logos are
trademarked.
About Diageo
Diageo Australia is the sales and marketing division of Diageo in Australia. Diageo is the world's leading premium
drinks business, owning such brands as BUNDABERG
RUM, JOHNNIE WALKER
, SMIRNOFF®, GUINNESS®,
and BAILEYS® and trading in more than 180 countries around the world. The company is listed on both the New
York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people,
brands, and performance, visit us at www.diageo.com.au. Celebrating life, every day, everywhere, responsibly.