Moet & Chandon 'cravate' Labels Get Champagne Treatment With Fasson(r) Labelstock 4

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MEDIA RELEASE PR38997


Moet & Chandon 'Cravate' Labels Get Champagne Treatment with Fasson(R)

Labelstock


HO CHI MINH, Apr. 1 /PRNewswire-Asia-AsiaNet/ --


    With a specially engineered solution, Avery Dennison has helped Moet Hennessy to solve

one of the most difficult challenges in wine labeling. The result is an attractive and yet truly

functional neck label that secures the foil cap wrappings on the company's leading

champagne brand, Moet & Chandon, and all its premium champagnes. 




    Neck labels for champagne bottles make stringent technical demands on self-adhesive

labelstock because they must provide exceptional holding power round the tight mandrel and

compound curves of the bottle neck, along with adhesive properties that will enable the label

to hold to the foil wrap, and at the same time 'tie' itself to the glass without creasing. They

must also complement the premier champagne image, allowing a superior printing and

converting treatment. This is especially true of Moet Hennessy wines. Established in 1743,

Moet Hennessy is globally appreciated as one of the most accomplished and largest

champagne houses.


    The key differentiator: superior aesthetic qualities


    For the Moet Hennessy bottles, achieving a smooth and elegant result is particularly

difficult. According to Moet Hennessy Process Engineer Gilles Cateau: "The shape of the

Moet & Chandon "cravate" is very special. It is extremely precisely and finely cut out, with two

sharp black points facing downwards. It's a unique expression of the marquee."


    Solving the technical challenges


    A special Fasson(R) self-adhesive labelstock was proposed by Avery Dennison for the task,

offering the dual benefits of a strong film facestock and a high-performance adhesive. It

combines Fasson PE150, a top-coated 150 micron white polyethylene film, with a solvent

acrylic adhesive, Fasson S700, carried on a white glassine release liner. This laminate gives

Moet Hennessy's printers the opportunity to demonstrate their skill at printing and converting

film labelstock, and at the same time provides stable, accurately positioned high-speed label

dispensing on the packaging line. All the Moet wines are labeled in France for global

distribution.


    "A real qualitative improvement"


    Says M Cateau: "The Fasson labelstock we are using for our champagne bottle 'cravates' is

perfectly suited for use on our production line and also delivers the high quality of presentation

which we strive for with our champagnes." 


    "The Fasson adhesive gives a finish that is much superior to the wet-glue solution we used

before, which left visible traces of glue on the glassware. We have experienced a real

qualitative improvement since we have been using the Fasson solution. Our 'cravates' remain

intact, and stick fast, on our bottles - a critical requirement, since they are the primary symbol,

and key identifier, of the Moet & Chandon brand around the world."


    The Fasson wine labeling portfolio


    Avery Dennison Roll Materials offers an extensive range of dedicated self-adhesive

labelstocks for wines and spirits labeling in its Fasson(R) portfolio. It also provides technical

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support to assist wine producers and their label converters and creative teams in selecting the

right material for the task at hand. For details, visit the special wine labeling website at



    (C) 2010 Avery Dennison Corporation. All rights reserved. Avery and all other Avery brands,

product names and codes are trademarks of the Avery Dennison Corporation.


    About Avery Dennison Roll Materials


    Avery Dennison Roll Materials is dedicated to the manufacture of the leading global brand

of self-adhesive roll labelstock - Fasson(R). It has dedicated regional presence in Asia Pacific,

North America, South America and Europe. Roll Materials Asia Pacific carries out pioneering

new research into material sciences, polymers, precision coating and printing processes at its

Philip M. Neal Research Center in Kunshan, China. It also trains its partners and label printers

from the region at the Self-Adhesive Converting College it established in Kunshan, providing

professional training in self-adhesive label printing and converting technologies.


    Today, the Fasson(R) brand is synonymous with innovation in pressure-sensitive materials

and customer-focused service. It represents best-in-class quality, reliability and performance,

with product applications in virtually every major industry around the globe.


    For more information, please visit http://www.ap.fasson.com/ 


    About Avery Dennison


    Avery Dennison is a recognized industry leader that develops innovative identification and

decorative solutions for businesses and consumers worldwide. The Company's products

include pressure-sensitive labeling materials; graphics imaging media; retail apparel ticketing

and branding systems; RFID inlays and tags; office products; specialty tapes; and a variety of

specialized labels for automotive, industrial and durable goods applications. A FORTUNE 500

Company with sales of US$6 billion in 2009, Avery Dennison is based in Pasadena, California

and has employees in over 60 countries. For more information, visit



    Media Relations: 


     Avery Dennison 

     Yeow Sook Ching

     Tel:   +60-3-89250901 (ext 349)

     Email: yeow.sookching@ap.averydennison.com


SOURCE  Avery Dennison



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