THE NATION’S FAVOURITE CHOCOLATE:
NOW FAIRTRADE CERTIFIED™ AND ON SHELF THROUGHOUT AUSTRALIA
Cadbury® Dairy Milk™ milk chocolate, the nation’s favourite chocolate is now Fairtrade Certified™ and
on sale nationally.
As the number one selling chocolate block in Australia and New Zealand, Cadbury Dairy Milk becoming
Fairtrade Certified™ is expected to increase Fairtrade chocolate sales by up to 20 fold, and double last
year’s total sales of Fairtrade Certified™ products.
In Ghana, one of the main countries from where Cadbury globally sources its cocoa beans, 45
thousand farmers and their communities have already benefited from Cadbury’s global commitment to
Fairtrade, a figure which is expected to increase to up to one million farmers within the next ten years
through the work of Fairtrade and the Cadbury Cocoa Partnership.
Fairtrade
provides farmers with the security of fair and stable prices for their produce and social
premiums for investment in economic
and local community development. Fairtrade helps these
communities through trade not aid.
Executive Director of Fairtrade Labelling ANZ, Steve Knapp, said,
“From today, lovers of Cadbury Dairy Milk milk chocolate will be able to make their purchase in the
knowledge that they are supporting a brighter future for very small scale cocoa farmers, their families
and their villages. This is a real milestone for Fairtrade and for cocoa growers in Ghana.
“Cadbury is leading the way, listening to consumers and demonstrating that major chocolate
manufacturers can make a real difference by helping to tackle poverty and empowering poor and
disadvantaged cocoa farmers. We actively encourage other manufacturers in Australia to follow
Cadbury's lead"
Aussie Olympic hero, Libby Trickett, has joined forces with Fairtrade and Cadbury and is helping
educate the nation about the benefits of buying Fairtrade Certified™ products. Libby recently traveled to
Ghana to about the difference Fairtrade can make. Libby said:
“Something as simple as affording a well in a village means for the children of that community, instead
of walking for hours every day to collect water, they can go to school. Fairtrade empowers these
communities and for the first time they can plan for a future. Choosing which chocolate to treat yourself
with has a direct impact on these people’s lives.”
For further information on research stats, product samples, or requests for Libby Trickett, Fairtrade or
Cadbury please contact: BANG PR Sarah Kucera 02 9018 2222 sarahk@bangpr.com.au
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