Nespresso: The Price To Escape A Devilish Cab Ride

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6th November 2010, 03:32am - Views: 943





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MEDIA RELEASE PR42070


Nespresso: the Price to Escape a Devilish Cab Ride


LAUSANNE, Switzerland, Nov. 6 / PRNewswire-AsiaNet/ --


    

    - Clooney and Malkovich Star in Latest Nespresso TV Spot


    It takes a lot to part a Nespresso lover from his or her coffee. But

leaving this world for the next was that step too far for George Clooney, in

the fifth installment of the "Nespresso - What Else?" saga. Still spooked

from his last encounter with John Malkovich in last year's spot, George is

relieved to hail a cab outside a Nespresso boutique - until the driver turns

around to name his price! Reluctantly, George offers his just chosen favorite

Nespresso Grand Cru capsules to cab driver John Malkovich, whose driving

abilities are definitely not human.


    To view the Multimedia News Release, please click:




    George Clooney stars with fellow Academy Award winner John Malkovich in

the latest TV commercial in the highly successful series that first premiered

in 2006. Mr Clooney was selected by Nespresso Club Members as the Brand

Ambassador and remains hugely popular due to his ability to project the brand

with charm, elegance and understated humour.


    "Part of the secret to this has been a bit of making fun of me and making

fun of my persona," commented Mr. Clooney during the shoot of the fifth

commercial. "It's always been fun and I enjoy it a lot because they're people

that I've worked with for a long, long time."


    "Last year's TV campaign featuring George Clooney and John Malkovich was

received with such enthusiasm by our brand community that we felt compelled

to reunite these two extraordinary actors," commented Guillaume Le Cunff,

International Marketing and Strategy Director, Nestlé Nespresso S.A. "The

film edit proposals that we have received through our online Club Member

engagement prior to the spot's launch suggest that our audience has come to

expect a twist in the plot. We are excited to finally reveal the storyline

and hope that the interplay between the two stars, as they manoeuvre each

other for their favorite Nespresso coffee, will continue to delight our Club

Members."


    Grant Heslov, the director of the latest Nespresso spot, commented on his

experience: "We've been friends for a while and I don't think it's a secret

that George has a home in Italy, a place where a big group of friends shows

up all the time. In the kitchen there is a Nespresso machine and in the

morning everyone gets up and gathers around this machine and makes their

coffee, so it's been fun to be able to make a little film about a product

that is so engrained into the lives of this group of friends."


    The new Nespresso "Cab Driver" commercial can be seen on

http://www.nespresso.com/whatelse and on the recently launched Nespresso You

Tube Channel http://www.youtube.com/nespresso from November 7th, along with

behind-the-scenes footage from the shoot.





    SOURCE: Nestle Nespresso SA



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