Nsw Wine Celebrates Record Sales Growth $79.3 Million

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19th October 2010, 07:47pm - Views: 749

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$79.3 MILLION!

NSW Wine Strategy Applauded ~ Tempus Two wins NSW Wine of the Year 

19 October 2010 

Hot off the Press: NSW Wine retail bottled wine sales within NSW have grown a staggering 22% or $14.3 million on the previous year to

reach a record $79.3 million outstripping the State’s growth of only 0.8% in the same period, showing NSW Wine has taken 21% market share

from the other state producers including Victoria, South Australia and West Australia. This is a phenomenal result indicating the positive

impact of the NSW Wine Strategy, guests at the 2010 NSW Wine Awards Gala Dinner at Guillaume at Bennelong were told last night. 

This previously unreleased Nielsen data MAT 31 August 2010 was revealed to the who’s who of the NSW Wine industry, who also witnessed

iconic Hunter Valley wine family McGuigan take out the 2010 NSW Wine of the Year with their 2003 Tempus Two Copper Zenith Hunter

Valley Semillon ($55) and Doug McWilliam receive the Graham Gregory Award for his commitment to NSW Wine industry.

Tiffany Nugan, Chair of the NSW Wine Strategy, spoke at the Awards and confirmed how significant this growth is. “It is so exciting to see how

NSW Wine’s sales growth is continuing to increase each year. This time last year NSW Wines sales within NSW grew by 12.8%, now they’re

growing by 22% showing the NSW Wine Strategy has serious momentum in the consumer’s mind, with ever increasing growth each year.”

“Even more exciting is where the growth is happening. 60% of NSW Wine sales were in the $12-20 price point, growing by 23%. And even

more impressively, the over $20 category showed a fantastic 56% growth. This proves our State’s premium wines are really making an impact

on the consumer, who is not only appreciating them but coming back for more!” 

“Last year the NSW Wine Strategy set a vision to double NSW Wine’s distribution in our State within 5 years, to reach a similar representation

level to states such as Victoria. If we continue to grow at 22% we will easily achieve this vision and NSW will be a place where visitors and

locals alike will be able to enjoy a good, diverse and interesting representation of local wines in bottle shops and restaurants throughout the


Tiffany Nugan was applauded for the achievements of the NSW Wine Strategy since its launch in February 2008 as Nugan announced she

would be stepping down as Chair of the NSW Wine Strategy next month, with her successor to be announced shortly. Under Nugan’s

leadership the NSW Wine Strategy was conceived to increase the representation of NSW Wine’s within our State and has seen the launch of

the NSW Wine brand; NSW Wine Week, a major consumer event held in March each year, with the ‘Sydney Cellar Door’ event attracting

20,000 people to Hyde Park to taste NSW Wines; NSW Wine Uncovered Magazine published each August including James Halliday’s Top

100 NSW Wines; the revamping of the NSW Wine Awards and a public relations campaign that each year attracts for the NSW Wine industry

media coverage valued in excess of $8 million. The achievements of the Strategy, however, are best demonstrated by the sales growth. In

February 2008 when the Strategy was launched NSW Wines sales within our home State were $52.4 million, today they are $79.3 million,

showing sales growth of $26.9 million in less than 3 years.

But the Award of the night went to Neil McGuigan for a standout Hunter Valley Semillon, the 2003 Tempus Two Copper Zenith Hunter

Valley Semillon ($55). Neil is no stranger to awards nights having collected the title of both the 2009 International Wine and Spirit Competition

“Winemaker of the Year” and 2009 International Wine Challenge “White Winemaker of the Year”, but he was particularly proud to collect one

of his home-state’s highest honours on behalf of the McGuigan family’s Hunter Valley brand, Tempus Two.

The NSW Wine Awards Chief Judge Huon Hooke, one of Australia’s most experienced palates who judges several competitions each year

both within Australia and internationally, supported the quality of the Tempus Two Semillon and all the Trophy winning wines at the Awards.

Whilst commenting on the calibre of this year’s judges and the stringent tasting procedure used to reach the final decisions he said, “I

confidently and proudly commend the wines here tonight. These winners can hold their own at any wine show in the world.” 

For further information:  Alex Gilson, Winestream Communications on 02 9439 1633 or alexgilson@winestream.com.au or Tiffany Nugan,

Chair of NSW Wine Strategy, on  0414 969 110  or tnugan@nuganestate.com.au

NSW Wine “Best of the Best Top 40” Tasting @ MCA

Everyone has the opportunity to taste the NSW Wines Awards winning wines at the ‘NSW Wine “Best of the Best Top 40” Tasting’ on Thursday 21st October.

A great way to be amongst the first to discover the finest new wines of NSW, including winemaker-hosted Top 40 wine tours.


Thursday 21st October


Museum of Contemporary Art, 140 George Street, The Rocks, Sydney. 

Trade & Media tasting   

2- 4pm, pre-registration compulsory. 

Consumer tasting          

5- 9pm, $50pp including NSW Wine glass, winemaker-hosted Top 40 wine tours, wine and canapés. 


www.nswwine.com.au for more information and tickets.

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31 August 2010 MAT Nielsen figures:

NSW accounts for 37.2% ($959m) of Australian Bottled Wine Sales with NSW experiencing 0.8% growth.

NSW Wine sales in the domestic market are predominantly in NSW with 69% ($79.3m) of NSW Wine sold in our home state, followed by

14.3% VIC, 12.1% QLD, 2.9% WA and 1% SA. 

NSW Wine now represents 8.3% ($79.3 million) of the total bottled wine sold in NSW having grown 22% or $14.3 million to reach $79.3

million indicating the NSW Wine Strategy is having an extremely positive impact.

In $AUD dollar terms bottled wines sales in NSW indicated from NSW Wine have grown by $14.3 million on last year.

NOTE: All data prepared by Nielsen is based on wine sold in NSW that is indicated to be from NSW.

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