The Good Guys And Jamie Oliver Announce Major Health And Food Initiative

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14th March 2010, 10:11pm - Views: 393
The Good Guys and Jamie Oliver Announce
Major Health and Food Initiative
The Ministry of Food Australia


The Good Guys and Jamie Oliver are proud to announce the launch of Jamie's Ministry of Food Australia. The concept is an engaging community-focused program that will teach basic cooking skills to non-cooks all over Australia. The Good Guys have partnered with Jamie Oliver to build, equip and run community based Jamie's Ministry of Food centres, both permanent and mobile, around Australia.

Australia is now one of the most obese countries in the world. Changes in family life, the rise of convenience foods, and a lack of compulsory food education in schools has resulted in huge numbers of people losing touch with one of life's most essential skills: cooking. Jamie passionately believes that the most effective way to combat this lack of knowledge is to tackle it head on, with good information and practical cookery lessons for everyone.

"When you know how to cook, you've got control over your life and your health. Cooking is one of the most important things we can ever learn in life and with the right sort of information and teaching, absolutely anybody can cook. It's wonderful, it's fun, and most importantly, it changes lives," says Jamie.

In Australia, shocking figures provided by the National Preventative Health Taskforce show that being overweight or obese affects over 60% of Australian adults and 25% of Australian children. The total financial cost in Australia of obesity alone, not including over- weight people, was estimated at $8.3 billion in 2008. The most recent projections indicate that there will be 6.9 million obese Australians by 2025. That's a staggering 73% of the population, or three-quarters of all adults and one-third of all children. This frightening statistic clearly demonstrates an urgent need for action!

In an effort to tackle this Australian health issue, The Good Guys have committed significant funding and resources to set up and develop Jamie's Ministry of Food Australia. The Good Guys has announced the establishment of a new independent not-for-profit organisation called The Good Foundation, of which Jamie's Ministry of Food will be a priority project.

Andrew Muir, chairman of The Good Guys says, "The growing list of health concerns related to poor eating habits affects all Australians for which we all need to take responsibility. We believe this initiative has the potential to improve the health and social welfare of communities right across Australia. The Good Foundation is putting up its hand."

Jamie's food revolution will empower people, through giving them the skills to change their eating and cooking behaviour, to make both short and long terms changes to their lives. Based on the success of Jamie's Ministry of Food initiative in the UK, Jamie's Ministry of Food Australia is all about encouraging people to go back into the kitchen and cook again.

Jamie says, "I'm delighted that The Good Guys will be helping to make Ministry of Food a success in Australia."

Go to www.jamieoliver.com/jamies-ministry-of-food for more information.

For additional information and image requests please contact:
Camilla Speirs or Eli Wallis at Style Counsel
Camilla Speirs 03.8506.1641 [email protected] or
Eli Wallils 03.8506.1650 [email protected]

SOURCE: The Good Guys





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