MEDIA RELEASE PR41933
World First Carbon Reduction Labelled Wine to Enter the Australian Market
WELLINGTON, New Zealand, Oct. 28, /NZPA-AsiaNet/ --
Australian wine consumers will shortly be given the option to purchase wine detailing its carbon footprint with
today's announcement of certification for Mobius Marlborough Sauvignon Blanc.
This wine has become the world's first to be certified by the Carbon Trust; and to feature the Carbon Reduction
Label on its wine labels.
This label will be displayed on the Mobius Marlborough Sauvignon Blanc sold in Australia to show its carbon
footprint has been measured at 190g CO2e per 125ml serving - a result certified by the Carbon Trust.
This certification marks another milestone for the Marlborough based New Zealand Wine Company (NZWC),
which has pioneered sustainable management in the New Zealand wine industry.
The NZWC has been working in partnership with Planet Ark - program manager of the Carbon Reduction Label
in Australia. Planet Ark has today launched the certification of the first products to carry the label in Australia with
their foundation partners NZWC, Dyson and Aldi.
NZWC makes the Mobius brand at their Grove Mill winery, and Craig Fowles of the NZWC says this new
footprint labelling represents a significant achievement for the brand and the company.
"It's a very important certification as it is a full life cycle carbon approach and provides us with an early adopter
advantage," says Mr Fowles.
"Just last week the Carbon Trust in the UK announced that sales of products carrying the Carbon Reducion
Label will shortly top two billion pounds (GBP) per annum. Also the French Government recently made a
commitment to implement mandatory environmental labelling on all consumer products from 1st January 2011."
"Considering the growing demand internationally for carbon labelling, we certainly feel that this certification will
be important to our export customers, along with consumers in their markets."
The measurement and certification of Mobius was managed by food and beverage carbon life cycle specialists
Aura Sustainability using its barefoot(TM) tools and models. Roger Kerrison, Principle Consultant at Aura says this
certification will provide significant benefits to the NZWC.
"There are obviously huge benefits considering this is a world first and places the NZWC in a leading position as
an early adopter, but this certification is also a sensible risk management strategy," says Mr Kerrison.
"The life cycle information that barefoot(TM) provides to the NZWC allows them to engage their supply chain and
make decisions that will make their wines extremely carbon competitive on the supermarket shelf alongside their
contemporaries. This is the market imperative of carbon labelling, and if successful will actually provide a market
solution for the reduction of environmental and carbon impacts of consumer goods."
"Consumers in the EU are wanting to reach for products that have green credentials and when you see that
carbon labelled products account for more sales than both organic and fair trade in the UK, it is pretty evident that
carbon labelling is a trend we will see more of in terms of market entry requirements, as well as longer term in the
local Australian market through the work Planet Ark are undertaking."
The Mobius wine with the Carbon Reduction Label is current being bottled and is expected to be available in
Australia in early 2011.
For more information please visit:
or email mobiuslaunch@carbon-bonding.com
High-res images available on request.
SOURCE: The New Zealand Wine Company Limited
CONTACT: 13 Waihopai Valley Road Renwick, Marlborough NZ
Telephone +64 3 572 8200
Facsimile +64 3 572 8211
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