World First: Bottle Of Whisky Sold For Six Figure Sum

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14th October 2010, 09:54pm - Views: 407





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MEDIA RELEASE PR41713


World First: Bottle of Whisky Sold for Six Figure Sum


GLASGOW, Scotland, Oct. 14, /PRNewswire-AsiaNet/ --


    The first bottle of whisky in the world to break the six figure price

barrier was revealed today by The Dalmore distillery which has sold two

bottles for GBP100,000... each.


    To view the Multimedia News Release, please click:




    The 64-year-old Trinitas, named because there were three bottles

produced, was acquired by a luxury whisky lover in the US and a renowned

whisky investor in the UK.


    The third bottle of the record breaking spirit will be sold at the Whisky

Show in London at the end of October. But organisers are keeping the exact

details of the exclusive sale under wraps for the moment.


    Industry experts claim that if the bottle was sold by the glass in

exclusive restaurants and clubs, it could fetch up to GBP20,000 for a typical

50ml dram.


    Trinitas is believed to contain some of the rarest and oldest stocks of

whisky in the world, some of which have been maturing in the distillery on

the shores of the Cromarty Firth for more than 140 years.


    The Dalmore's renowned master distiller Richard Paterson used his

unrivalled expertise to fuse a range of these exclusive malts together.


    He claimed this was not about breaking world records but about making the

best whisky money can buy.


    "The hand of time has been generous and rewarding with the malts I chose

to use. They allowed me to create a taste sensation which will never be

repeated again and will only ever be available to those that own these

bottles. You cannot put a price on that."


    Paterson concluded: "People recognise that you have to pay a premium for

true exclusivity, craftsmanship, quality and heritage. Even in this day and

age, when times are tough, those that enjoy the finer things in life want to

reward themselves with something very special. And you won't get more special

than The Dalmore '64."


    

    Source: The Dalmore



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