Media Release - 27 August 2008
AAP’s Newscentre – set to shake up the news monitoring market
Newscentre,
the news monitoring division of Australian Associated Press
(AAP), today announced a significant expansion of its monitoring services with
the launch of broadcast monitoring – a move that will provide clients with fast
access to video and audio news clips at highly competitive prices.
“For far too long there has been no significant competition in the Australian
broadcast news monitoring market” said Clive Marshall the CEO of Australian
Associated Press. With the launch of Newscentre’s radio and television news
monitoring service, business and government now have a real choice in
broadcast news monitoring - and the opportunity to make significant cost
savings.”
Two years in the planning and utilising the very latest search technology, the
broadcast monitoring service will complement Newscentre’s extensive
newspaper, magazine and text monitoring service, providing a one-stop
solution for organisations who wish to monitor the Australian news media.
To coincide with the launch, Newscentre clients will be able to access their
print, text, internet, radio and television clips via a newly-designed online
platform, with all their content available at the click of a mouse.
Kylie O’Reilly Managing Director of AAP’s commercial divisions said, “Over the
past few weeks we have been trialling the service with a number of clients and
the feedback has been fantastic. Customers love the ease of use of the new
platform, the fact that they can access all of their print and broadcast clips
without delay and particularly in the current business environment that they can
make real savings on their monitoring services.”
“I am delighted that with the launch today, Newscentre can now showcase the
service to companies and government departments across Australia.’’ Ms
O’Reilly concluded.
-- ENDS --
About Newscentre
As AAP’s media monitoring division, Newscentre provides relevant media
coverage from a comprehensive range of selected Australian and international
sources as well as the AAP real-time Newswire.
Newscentre is the only Australian media monitoring service that gives
organisations the power to monitor breaking news through press clippings,
radio and television broadcast clips, the internet and the AAP Newswire in real-
time, 24/7 on one easy to use website.
Through print, broadcast, internet and text monitoring clients can discover what
is being said about their company, competitors and industry.
About AAP
AAP is the national news agency of Australia; it employs almost 600 people
including over 180 journalists and provides a comprehensive Australian and
international news service to the Australian media, business sectors and
beyond – 24 hours a day, 365 days a year. Virtually all Australia’s newspaper
and broadcast media subscribe to the AAP service.
AAP’s headquarters are in Sydney and it has commercial operations in
Melbourne, Canberra, Brisbane, Perth and Adelaide.
Newscentre is a division of AAP that provides relevant media coverage from a
range of sources across print, radio, television and the internet. Only
Newscentre can offer clients direct, real-time access to the AAP Newswire.
Included:
AAP Newscentre Monitor Landing Page Web Screenshot.jpg
AAP Newscentre Broadcast Monitoring Web Screenshot.jpg
For further information or interviews contact Kylie O’Reilly
Daytime: (02) 9322 8127
After hours: 0417 550 530
NEWS 
