Ad Awards Winners Announced By Panpa

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6th May 2009, 06:30pm - Views: 941






Ad Awards Winners Announced by PANPA


SYDNEY - (May 6, 2009): Winners of the Pacific Area Newspaper Publishers’ Association (PANPA) 2009

Advertising Awards have been announced today.

The awards attracted more than 160 entries from newspapers across Australia, New Zealand, the Pacific

and South-East Asia.

They included categories for Executive Excellence, as well as Best Single Print Ad, Best Online Ad and

Best Campaigns for Print and Online. In all, there were 16 separate categories, many of which were

divided into three circulation groups to provide a level playing field for newspapers of every size.

The awards were restricted to in-house creative and campaign planning work. No ad agency work was

permitted. 

“Judges have praised the quality of the entries,” said the chief executive of PANPA, Mark Hollands. “The

best work was achieved by newspapers and executives who are closest to their clients. Their depth of

partnership and collaboration produced great ads and campaigns, as well as excellent results.

“Many entries – not just the winners – demonstrated the value of advertising in newspapers. The

challenge within sales teams is to create strong relationships, and be allowed to spend time to do that,”

Mr Hollands said.

“Transactional, order-taking relationships are not enough in any industry today. The finest executives in

newspaper ad sales know this, and they have demonstrated what is possible through these awards. It

will inspire others to follow their lead and achieve their own success.”

The awards criteria has changed substantially to include bundling of print and online advertising as a

single solution, as well as online creative and campaigns.

PANPA also revamped awards for individual executive excellence, ensuring new lines of revenue from

the internet were recognised. Of the six executive categories, three were won by colleagues at The Age

in Melbourne.

Sixteen judges, looking at multiple categories, took part in the awards, including executives from

Singleton Ogilvy and Mather, thebrandshop, KPMG and Workstream Solutions.




Culture Media PANPA 1 image




The Winners

Executive Excellence

Advertising Manager of the Year 

-

David Fisher, Community Newspaper Group, Western Australia

Display Advertising Executive of the Year 

-

Alex Keynes, The Age

Online Advertising Executive of the Year 

-

Luke Donkin, News Digital Media

Classifieds Sales Executive of the Year 

-

Tia Clarke, The Age

Excellence in Advertising Bundling (print & digital) 

-

Richard Lehocz, The Age

Creative Services Professional of the Year 

-

Jason Howard, Leader Newspapers, Melbourne


Best Single Advertisement in Print

(by circulation category)


0 – 25,000

Shepparton News, Victoria, & The Courier, Ballarat, Victoria

25,001 – 90,000

Waverley / Oakleigh Monash Leader, Melbourne

90,001+

Sun-Herald, NSW

Highly commended: The Advertiser, Adelaide


Best Single Advertisement Online

Metropolitan / National

Leader Newspapers, Melbourne



Best Print Campaign


0 – 25,000

Sunshine Coast Daily, Queensland

Highly commended: The Courier, Ballarat, & Riverine Herald, Victoria

25,001 – 90,000

Illawarra Mercury, NSW

Culture Media PANPA 2 image

Highly commended: Berita Harian, Singapore

90,001+ 

The Advertiser, Adelaide

Highly commended: The New Paper, Singapore & Sun-Herald, NSW


Best Online Campaign for a Client (Open)

News Digital Media

Highly commended: Fairfax Digital


Best Integrated Campaign


0 – 25,000

Sunshine Coast Daily, Queensland

25,001 – 90,000

Canberra Times

90,001+

Sydney Morning Herald


Best Dedicated Environments


0 – 25,000

Marlborough Express, NZ

Highly commended: Timaru Herald & Sunshine Coast Daily

25,001 – 90,000

Canberra Times

90,001+

Manly Daily, NSW

Highly commended: The Age, Melbourne


Best Advertisement Promoting Print 


0 – 25,000

Timaru Herald, NZ

Highly commended: The Advocate, Tasmania

25,001 – 90,000

The Chronicle, Queensland

Highly commended: The Business Times, Singapore

90,001+

Sydney Morning Herald


Best Tactical Use of Newspapers


25,001 – 90,000

The Examiner, Tasmania

90,001+

The Advertiser, Adelaide

Highly commended: My Paper, Singapore


Culture Media PANPA 3 image

Best Innovation in Advertising 

(Open)


Otago Daily Times, NZ


We Wish!

(The proposal we wish the client had bought but didn’t)

(Open)


Wanganui Chronicle, NZ

Highly commended: The Herald, Newcastle, NSW




For further information:

Mark Hollands, PANPA: +61 8338 6300







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