MEDIA RELEASE PR37444
Climate Summit Participants in Copenhagen to be Confronted by Billboard Campaign
COPENHAGEN, Dec. 5 /PRNewswire-AsiaNet/ --
Bjorn Lomborg's Copenhagen Consensus Center Delivers Message
about Need for Alternatives to Kyoto Approach
This Monday, 7 December, the first day of the global climate summit
(COP15), director Bjorn Lomborg of the Copenhagen Consensus Center will
unveil two billboards in central Copenhagen designed to confront politicians
and delegates with the message that the current approach to solving global
warming is deeply flawed.
The billboards state:
TRYING TO CUT CO2 NOW ISN'T GOING TO WORK
There are better ways to FixTheClimate.com
practical, effective alternative to the Kyoto approach.
Billboard locations:
The first billboard is being erected at Hojbro Plads, directly opposite
the Danish parliament.
The second billboard is being erected at Ostersogade 32, a busy downtown
Copenhagen street-corner.
The billboards will be erected between 8 and 9 AM on Monday the 7th of
December.
The billboards will be supplemented by video advertisements on the
Copenhagen metro (which delegates will use to reach COP15) and thousands of
free postcards in bars, cafes and other spots throughout Copenhagen.
SOURCE: Copenhagen Consensus Center
CONTACT: To schedule an interview with Bjorn Lomborg, or for more information, please contact:
David Young,
+45-3815-2259,
Mobile: +45-2782-0644,
dy.ccc@cbs.dk; or
Allan Mayer,
42West,
+1-310-477-4442,
Allan.mayer@42west.net
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