Curl Named Cover Of The Year At The Maggies

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27th October 2010, 10:24am - Views: 1053





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MEDIA RELEASE PR41900


Curl Named Cover of the Year at the Maggies


AUCKLAND, New Zealand, Oct. 27 /Medianet International-AsiaNet/ --


    The January 2010 issue of the women's surf and snow magazine, Curl, has beaten off fierce competition to be

hailed as winner of The Maggies: Magazine Cover of the Year. The cover features a stunning image of the world

female surfing champ, Sally Fitzgibbons, and beat titles across all six categories, including NZ Geographic,

OHbaby! and Healthy Food Guide to be crowned overall Magazine Cover of the Year, as well as winning the Sports

category.


    Category winners:

    Best Magazine Cover of the Year & Sports Winner - Curl (January 2010) 

    Business & Trade Winner - New Zealand Retail (October 2009) 

    Food & Wine Winner - Healthy Food Guide (August 2009) 

    Lifestyle Winner - OHbaby! (Autumn 2010) 

    Specialist Winner - NZ Geographic (July/August 2009) 

    Youth & Pop Culture Winner - Pulp (March 2010)


    Curl's Editor, Lyn Dickinson was thrilled with the award, saying, "It's a huge honour for CURL to win this award

considering the quality of the titles we were up against. We are really proud of this cover shot, the image was taken

by our managing director and senior photographer, Steve Dickinson, of Sally Fitzgibbons in Hawaii late last year.

For me personally it means a great deal that CURL has been recognised, we are a relatively young magazine and

this award not only gives credit to our magazine and the incredible photography but also to the quality of women's

surfing in general. We are stoked!"


    Initiated by online subscription company, iSUBSCRiBE, and sponsored by New Zealand Post, the covers

entered in The Maggies were shortlisted by a panel of industry heavyweights, Chaired by Executive Director of the

Magazine Publishers Association in New Zealand, John McClintock. This shortlist was then put to a public vote via

www.themaggies.co.nz, where over 10,000 votes were cast during a five week period.


    Dickinson nominated this cover for the awards because it showed "no Photoshop, no glamour, just girls just

getting out there and charging". The judges agreed that the January cover met the shortlist criteria in that it

'possessed a high standard of imaginative design, photography,

illustration and sales impact; successfully balanced the image with the coverlines, and encapsulated the brand with

something unexpected that grabs the attention of the consumer.'


    McClintock said of the winning cover, "Curl's cover has been beautifully executed, combining stunning

photography and a single, strong coverline. It ticks all the right boxes. This cover is a classic example of great

cover design."


    Publishers were encouraged to donate to children's charity, Cure Kids, plus everyone who voted received a $5

iSUBSCRiBE gift voucher, with $1 from magazine subscriptions purchased with this voucher going to charity. Over

$5,000 has been raised so far, with this figure set to rise.


    ENDS


    About iSUBSCRiBE

    iSUBSCRiBE is the leading and most comprehensive online magazine and newspaper subscription superstore,

currently operating in 3 countries - New Zealand, Australia and the UK. iSUBSCRiBE represents over 800

publishing clients worldwide & lists subscriptions for nearly 3,800 different titles - the largest range of any company

in our field. iSUBSCRiBE'S development of The Maggies shows the company's commitment to improving the

popularity of New Zealand's great magazine publishing industry.


    About New Zealand Post

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    New Zealand Post has been part of New Zealand communities for nearly 170 years, connecting people,

businesses and communities and supporting a variety of different industries across New Zealand.


    Over the years, New Zealand Post has become a valued fulfillment partner to many of New Zealand's largest

magazine publishers. Through their postal network, they play an integral part in the efficient delivery of magazines

to New Zealand consumers nationwide.


    About Cure Kids 

    Cure Kids (previously Child Health Research Foundation) was founded by Rotary and established over 30 years

ago to address the lack of research into the life-threatening childhood diseases and conditions affecting New

Zealand children and their families. Since then, they have invested over $25 million in medical research. This

research has helped save thousands of young lives and has improved the quality of life for thousands more

children.


   For more information please contact: 

   Paula Vinogradov

   iSUBSCRiBE Ltd

   telephone: +612-9251-3500

   mobile: +614-0486-2933

   email: paula@themaggies.com.au 


   or Gemma Owen

   gemma.owen@themaggies.co.uk


   

   SOURCE: iSubscribe


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