MEDIA RELEASE PR35371
PR Newswire Launches Social Media Monitoring Tool Across Europe, the Middle East and India
LONDON, July 16 /PRNewswire-AsiaNet/ --
- Social Media Metrics Monitors and Analyses Over 20 Million Blogs, 5
Million Forum Posts, and 30,000 Online News Sources, Social Networks and
Microblogs
Social Media Metrics (
regions, a powerful new intelligence tool powered
communications professionals and marketers to monitor, analyse and measure
the impact of what is being said about an organisation, brand, spokesperson
or competitor across the social media landscape.
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"Blogs, message boards and discussion threads can reveal invaluable
information about how messages are resonating, what customers are saying
about an organisation, who is supporting a brand, and when crisis situations
are developing," said Allison Murphy, product manager for PR Newswire's
monitoring and measurement services. "However, sorting through the reams of
information in the social media universe and interpreting the data
effectively can be an extremely daunting task. With the launch of the Social
Media Metrics service, communications professionals can now understand and
intelligently determine how key audiences and the public in general are
reacting to and even dictating the way their organisation and brands are
portrayed within the various online and social media circles."
Social Media Metrics monitors over 20 million blogs, 5 million forum
posts, and 30,000 online news sources, social networks and microblogs
including Twitter. The system enables users to build customised searches to
track keywords related to their company, industry and competitors, while
simultaneously isolating specific geographic, demographic and language
parameters. Users can further refine Social Media Metrics searches to target
those blogs and social media sites that are important to their customers or
industry leaders.
"With the spread of user-generated media such as blogs and discussion
forums, consumers have become more influential than ever before and often,
what they are saying can make or break a brand," said Leon Chaddock, Managing
Director of Sentiment Metrics. "As new media continues to grow in influence,
the companies and brands that utilise social media intelligence to either
build on positive feedback, or to quickly respond to emerging crisis
situation's will rise to the top, while those that ignore the influence of
online voices will risk losing out on valuable opportunities and in some
cases, suffering irreparable damage to their brand."
When search criteria is established, Social Media Metrics provides
information on the data it tracks through a series of analytical tools.
Social Media Metrics' Authority Score can reveal the impact of a blog or
social media network on a brand or communication by providing the number of
inbound links from other social media sites, while the Top Topics Report
identifies the most frequently discussed topics surrounding a brand and/or
its competitors. Social Media Metrics' Sentiment Report delivers additional
insight on social media mentions by establishing whether discussions are
positive, neutral or negative. Key to the Sentiment Report tool is the
ability to create alerts that isolate negative mentions and warn the user
that a potential crisis may be building.
"The longer it takes to respond to a negative situation developing on
social media channels, the worse the situation could be," continued Murphy.
"An alert dedicated only to negative mentions helps to ensure that users can
respond to potentially explosive situations before they spin out of control;
an invaluable tool for any communications or marketing professional."
Social Media Metrics also offers robust reporting capabilities that
enable users to tabulate data in customisable charts in a variety of formats,
including CSV, graphs and pie charts. The system's PDF Report Builder allows
users to combine graphical information with custom notes to create reports
that bring together both qualitative and quantitative analysis.
About PR Newswire
innovative communications and marketing services, enabling organisations to
connect and engage with their target audiences worldwide.
Through its multi-channel distribution network, audience intelligence,
targeting, and measurement services, PR Newswire helps corporations and
organisations conduct rich, timely and dynamic dialogues with the media,
consumers, policymakers, investors and the general public, in support of
building brands, generating awareness, impacting public policy, driving
sales, and raising capital.
Pioneering the commercial news distribution industry 55 years ago, PR
Newswire connects customers with audiences in more than 170 countries and in
over 40 languages through an unparalleled network of offices in 16 countries
across North and South America, Europe, Asia, and the Middle East, and via
unique affiliations with the leading news agencies across the globe. PR
Newswire is a subsidiary of United Business Media Limited, a leading global
business media company that serves professional commercial communities around
About Sentiment Metrics
Sentiment Metrics provides the social media monitoring and measurement
platform for PR, marketing and communication professionals. The real-time
dashboard monitors all forms of social media and online news, breaking down
mentions by sentiment (positive, negative, neutral), demographics, influence
and authority. Sentiment Metrics is focused on providing real actionable
insight and analytics for their clients rather than just the data. For more
Contact: Sam Proctor
Phone Number: +44(0)207-454-5115
Email: samantha.proctor@prnewswire.co.uk
SOURCE: PR Newswire Europe
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