The Business Of Getting Noticed -- Help For Journalists With Story Ideas

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5th March 2009, 03:14pm - Views: 900





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The Business of Getting Noticed -- Help for Journalists with Story Ideas


SINGAPORE, March 5 /PRNewswire-Asia-AsiaNet/ --


    Journalists now have extra help in coming up with original stories every day. Readers of a

new book are being invited to think and write like a journalist before they approach the media

with their story. Rather than sending journalists copy filled with marketing hype and adjectives,

the readers of a unique new book -- written in Singapore -- will offer news agencies stories that

can easily be used as content. From Singapore to Seattle, How to Manage the Media shows

readers how to write press releases that are user-friendly for journalists.


    As newsrooms around the world downsize, journalists are becoming more and more reliant

on consumers of their product to contribute story ideas. The iReport phenomenon is a case in

point. With this in mind author, former journalist and broadcaster Paul Carr has written a book

that aims to help people write and present to the media more effectively. From Singapore to

Seattle, How to Manage the Media also explains how to construct messages that can be used in

response to crisis situations. The book is designed to give its readers the confidence needed to

deal with journalists or program makers no matter what the situation.


    The strategies included in From Singapore to Seattle, How to Manage the Media make

financial sense, since valuable advertising dollars can be saved if products or organisations

promoted in well-written press releases are included as content. The book also explores the

'tricks of the trade' used by journalists and offers readers formulas that can help them deal with

difficult situations involving the press. 


    'Singapore Boy' Hossan Leong says he'll be keeping his copy of From Singapore to Seattle,

How to Manage the Media by the phone in his office so he'll have some practical ideas on how

to deal with the press when they call. "Sometimes journalists call seeking my comments on

issues that don't concern me and often I don't know how to react. From Singapore to Seattle,

How to Manage the Media has lots of useful tips on how to talk to the press while avoiding

saying anything I regret."


    To receive a copy of this exciting new book and / or to arrange an interview with the author

Paul Carr or Actor Hossan Leong call:


     Xin'en 

     Tel:     +65-9017-0218 

     Email:   xinen@paulcarrconsultancy.com 



SOURCE: Paul Carr Consultancy


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