Record Label Earache: Successful Marketing Of New Album Via Free Rapidshare Downloads

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30th November 2009, 12:37pm - Views: 722

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Record Label Earache: Successful Marketing of New Album via Free RapidShare Downloads

CHAM and LONDON, Nov. 30 /PRNewswire-AsiaNet/ --


    - Band and Label Gave Away Entire Album to Fans for Free

    Earache Records have successfully partnered with RapidShare for the promotion of Gama Bomb's new

album, "Tales From The Grave In Space". During the first few days, the 70 MB album received over 10,000

direct downloads from RapidShare via a link on Earache's website as well as more than 30,000 tracked

downloads elsewhere. Gama Bomb's previous album sold just under 7,000 copies in its first year of release.

    By giving away the entire album for free in November 2009 Earache and Gama Bomb aim to grow the

overall fanbase of the band in order to promote the sales of the CD box edition of "Tales From The Grave In

Space" in February 2010 as well as the band's concert ticket sales. Philly Byrne, singer of Gama

Bomb, comments. "It's an open-handed gesture that reflects the room the download revolution has created in

the music business."

    Digby Pearson, Founder and Managing Director of Earache Records, wants his UK independent label to

remain at the cutting edge of the digital future of the music industry and he adds: "Actually the cost saving

of distribution through the internet is a big incentive for us. Piracy is not a problem, because if a fan passes on

the download link it can also be seen as free promotion for the band. In the future we expect digital music to

be ubiquitous and the payments made to the artists or those who look after the artists to be small but


    "We believe that the ability to spread electronic content fast and easily will become one of the keys to

success as consumers devote more and more time to the internet. The promotion of Gama Bomb's new album

was a great success and explores new ways of marketing", says Bobby Chang, COO of RapidShare.

    About Earache

    Earache Records is one of the few truly independent global record labels, has 20 year history of providing

extreme music and boasts an impressive back catalogue of 450 albums.

    About RapidShare

    RapidShare AG distributes digital information to companies and individual clients. Data can be uploaded

into a system in a few easy steps and then made available for users to download. RapidShare AG was

founded in 2006 and has its headquarters in Cham, Switzerland.


    Talita Jenman

    Earache Records Ltd.



    Bobby Chang

    COO RapidShare AG

    Tel.: +41-41-748-78-88

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    Katharina Scheid

    Company Speaker RapidShare AG

    Tel.: +41-41-748-78-81


    SOURCE: RapidShare AG


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