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Spice up your mobile with free RMIT ring tones
Forget paying for tunes for your mobile – RMIT University students have created
a range of cool ring tones that can be downloaded for free.
Visitors to RMIT’s City campus on the University’s Open Day (Sunday, 10
August) can have the tones sent directly to their mobiles, while others can
download them free from an internet gallery.
The MP3 ring tones were produced by students in the Bachelor of Arts (Music
Industry Studies) program, which prepares graduates for working in the music
business of the 21st century.
Acting Program Director Barry Hill said the ring tone project was part of the
accessible coursework within the Music Industry Studies program.
“The project is representative of the way this program has responded to the rapid
transformations in the music industry over the last few years,” Mr Hill said.
“Ring tones sales and subscriptions now account for more than 10 per cent of
global music sales and it’s a market that’s growing dramatically each year –
tunes that started out as ring tones are now topping mainstream pop charts.
“Downloadable digital music formats present exciting new revenue and
marketing opportunities for musicians, who no longer need to rely on the old
formula for success of playing gigs, building a fanbase and securing a record
deal with a major label to succeed in their artistic endeavours.”
RMIT students currently transfer into Music Industry Studies after completing at
least one year of tertiary study, but the program is set to become a full, three-
year Bachelors degree in 2009.
“Music practitioners need to know how to work in the new world of the music
industry,” Mr Hill said.
“Our students are learning how to set up online music businesses and some are
already using them successfully as platforms to promote their work, selling audio
content internationally as far as Poland.”
The ring tones can be downloaded from the site:
For interviews: Barry Hill, (03) 9925 3789 or 0414 877 677.
For general media enquiries: RMIT University Media and Communications,
Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.
29 July, 2008
NEWS 
