“Digital Originals – is this the “killer application” for digital
fine art?”
Sydney, 2.04.2009
- ‘The old models of commercial art distribution are, in
today’s digitally dominant world, no longer applicable’
– announced the
‘As artists we wish to offer plans for a new model for digital art, by which
artists and collectors can buy and sell original artworks, whilst facilitating the
mass distribution of art, at no cost to the viewers, thus working within the new
digital reality, rather than fighting against it’.
The Digital Originals premise is that artists, museum curators, collectors and
the art community should agree that the
“original” digital fine artwork is
the
digital version created when an artist registers a domain name for their digital
artwork and displays its’ contents at that domain address.
The benefits of this new consensus will be that the new original work will be
easily and legally tradable. It will be very easy to show provenance of the
work, as it passes from artist to owner to owner, through the internationally
managed internet registrars. The domain name which is globally unique and
not reproducible, along with a statement from the artist, possibly video based
and placed on the site, verifying this domain name is the digital original work
of art will be impossible to replicate and may be further documented, on an
A further benefit is that the website can include additional material
documenting the production of the work, the artists’ statement, viewer and
critical feedback on the work and more, should the artist desire to provide this.
Furthermore the image of the work will then be viewable worldwide for free on
the worldwide web should the owner so choose or alternatively they could
password protect the website and thus limit its viewing.
Digital Originals represent the future of fine art enterprise in the digital realm.
It is immediately most applicable to digital fine art stills, Flash, 3-D work,
photographs, video art, sound works and will open new opportunities for the
sale of digital music, as well as the digital documentation of installations and
interventions, as fine art.
“Most importantly, Digital Originals just might change what we think of as
original”, said Colin Colorful, creator of the world’s first Digital Original artwork:
To join the consensus and for more info visit:
or contact Aga Bialkowska on
aga@digitaloriginals.org
NEWS 
