PARIS, /PRNewswire-AsiaNet/ --
- An Exceptional Evening with Reza, James Nachtwey, David Burnett, Elliott Erwitt
The Preview
Baume & Mercier CEO Michel Nieto, Caroline Gaudriault and Gérard Rancinan had the
very great pleasure of unveiling "The Photographer" on the Palais de Tokyo Mezzanine in
Paris at a world premier preview.
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This unique evening stood out for the exceptional presence of many grand masters of
contemporary photography, such as Reza, James Nachtwey, David Burnett, Elliott Erwitt,
Antonin Kratochvil, Roman Opalka, Ragnar Axelsson and many others.
Since the exhibit was scheduled at the same time as Paris Photo, the international elite of
the photography world was on hand, along with aficionados such as Pascal Gentil, Sandrine
Quetier, Adriana and Christian Karembeu to get the first look at this moving exhibit.
The Project and Baume & Mercier's Involvement in Photography
A few years ago, as Baume & Mercier was looking for a true area of expression,
photography naturally suggested itself by virtue of its identical heritage based on strong values
of proximity, timelessness, memory, technology, quality, expertise, universality and
accessibility. After all, does not photography also measure passing time, by stopping it?
Always in tune with its times, Baume & Mercier intuitively turned to what is now considered
a major art of the 21st century. So for several years now, Baume & Mercier has endeavored to
work alongside the most important institutions and festivals, and the most talented
photographers, all over the world.
With "The Photographer," Baume & Mercier reaffirms its commitment to photography and
does a bit more championing of its position as a contemporary watchmaker curious to capture
the memory of today and tomorrow.
The Swiss watchmaking company has no desire to remain an observer; rather, it wants to
participate in a world that resembles its own, by becoming the "originator, producer and co-
director" of a photography project. That is why it has joined forces with Caroline Gaudriault
and Gérard Rancinan to dream up a voyage interspersed with encounters with the living
masters of contemporary photography* at various stops around the world. It is a tribute to the
greatest witnesses of our times. Yet Baume & Mercier did not micromanage Gérard
Rancinan's and Caroline Gaudriault's creative choices at all. CEO Michel Nieto explains "the
only requirements we set for them were to immortalize some contemporary photographers and
to successfully retranscribe their initial vision of the world."
SOURCE: Baume et Mercier
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