PRESS RELEASE
June,12, 2008
Deepend for SONY BMG
Deepend is proud to announce the release of their first fully animated music video
clip created in partnership with Sony BMG Music Entertainment Australia.for one of
Australia’s hottest up-and-coming Melbourne-based indie rock bands, Trial Kennedy.
The music track, “Colour Day Tours” is the latest single release from Trial
Kennedy’s hot new album, New Manic Art, dubbed “A contender for album of the year”,
by Beat Magazine’s Nick Snelling.
Based on the intricate artwork by Eye Candy Design Australia, the clip depicts the
band’s surreal journey through cityscapes and battlefields, monster rampages and
rainbows.
Deepend scripted and storyboarded the concept, shot the live action elements on
green screen, animated the illustrations in After Effects and composited the band.
“Bringing such a complex illustrated world to life was a fantastic challenge.
Shooting the band on green screen to later integrate them into the animation added
an extra dimension. It was a great project to work on”, Motion Graphics Designer,
Asimina Samolis said.
Deepend is an award winning digital brand communications agency. Having worked
with a wide range of clients across a number of industry sectors including Sony
BMG, Fairfax, Sydney Theatre Company, Nickelodeon and Unilever, Deepend develop and
produce digital campaigns and products across online, interactive, mobile and
broadcast technologies.
Deepend’s film and TV production capabilities span a range of moving image mediums
including live action, motion graphics, animation and post production. Deepend
offers a complete production and post production service for television
commercials, viral videos, branded content, corporate videos and music videos.
Deepend’s moving image team can pick up a project at any given stage, from an
initial concept scrawled on a beer coaster to final output to tape, compression,
uploading and DVD authoring.
With two dedicated edit suites equipped with Final Cut Studio, After Effects, Shake
and Adobe Creative Suite, we have lots of toys to play with to help bring any idea
to life. More importantly, we have the technical know how and the creative passion
to push the software to its limits.
PRESS RELEASE
June,12, 2008
For further information please
contact:
Deepend
T: (02) 8917 7900
movingimage@deepend.com.au
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