EXPERT
COMMENT
Media and
Communications
Tel. +61 3 9925 3176
Fax +61 3 9662 2739
MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMAN’S BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
–– Expert comment on 2009 TV ––
Official ratings start on Sunday but free-to-air TV networks have already launched
some of their big guns for 2009.
What are the trends in TV this year?
Is the 6pm news still the key to audience capture?
What are the chances of success for the Australian versions of reality shows like
Masterchef and Ladette to Lady?
Which shows are likely to come out on top in the most heated battles like
Underbelly vs Desperate Housewives?
Dr Vincent O’Donnell is a lecturer in RMIT University’s School of Applied
Communication.
Dr O’Donnell frequently comments on television programming trends and ratings.
He has worked for many years as a producer and director in television and film and
is a past president of the Producers and Directors Guild of Victoria and former
executive producer at Film Victoria.
Dr O’Donnell is available for interview on the Australian television scene in 2009.
For interviews: RMIT University’s Dr Vincent O’Donnell, (03) 9925 3028 or
0400 009 243.
For general media enquiries: RMIT University Media and Communications,
Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.
3 February, 2009
NEWS 
