Giant Mcdonald's Playland Takes Over Circular Quay Sydney

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29th March 2010, 11:39am - Views: 900






MEDIA RELEASE

29 March 2010



Page 1 of 2



Giant McDonald’s Playland takes over Circular Quay Sydney 

Everyday Australians get to play!




Sydney, 29th

March 2010 –

More than three stories high and taking up the entire forecourt of

Customs House at Sydney’s Circular Quay, Sydney office workers were this morning stunned at the

sight of the biggest McDonald’s Playland ever constructed as they made their daily commute to

work.


The Playland has been opened up for the playing pleasure of more than 300 everyday Australians on

Monday 29th

and Tuesday 30

th

March as part of the filming of a McDonald’s TV commercial. The

largest single set ever built in Australia for a TV commercial, the Playland is double the size of those

normally found in McDonald’s restaurants around Australia at 10 metres high by 20 metres wide. 


The massive structure is set to ignite intrigue among office workers and tourists alike as a dazzling

world of slides that twist, turn and dip into a colourful ball pit; playful tunnels that wind and loop

across a 20 metre area; and the fun of an adult-size aeroplane, helicopter and giant bus bring fun

back to adults in the city.


“Adult life carries many restrictions so we want to remind people that McDonald’s is still a place

were you can have fun, be yourself and not be judged.  A place where you feel like a kid again,” said

Helen Farquhar, Director of Marketing, McDonald’s (ANZ).  “This adult-sized Playland allows us to

forget about the deadlines, budgets and stresses of life and just revel in this incredible childhood

arcadia.  And the best part is the McDonald’s characters we loved as kids are back old school style

giving us the opportunity to reclaim our childhood, to look at the world through younger eyes again

and just lose ourselves – if only for a minute.”  


Set to reignite many childhood memories, passers by will also see a 3 metre tall Officer Big Mac

checking the height of participants under his arm, Fillet-O-Fish bouncers, a retro Grimace cage and

Hamburglar swing, as well as a Ronald McDonald bench reaching 2.5 metres in height –

about

double the size of an average Ronald bench found in McDonald’s restaurants. 


Culture Entertainment McDonald's Australia 1 image


2


Taking eight weeks to build mostly by hand, the Playland set was constructed by Gregsets Pty Ltd,

who have also worked on the set production for blockbuster movies such as StarWars, Moulin Rouge

and Australia


A combination of design ideas from the advertisement creators DDB, production house Revolver,

Rhinoplay and renown art director Karen Murphy; the gigantic Playland set is based on those built in

McDonald’s restaurants today while including retro elements from the 1970s and 1980s


A launch date for the campaign is yet to be confirmed.      


-ends-

For further information, or to request a photograph please contact:


Renae Hanvin, Mango DDB




Bronwyn Stubbs, McDonald’s Australia

Phone:  03 9254 3514 or 0417 207 453



Phone:  02 9875 6155 or 0450 089 901

Email:

renaeh@thisismango.com.au

  


Email: 

bronwyn.stubbs@au.mcd.com


Michelle Durham, Mango DDB

Phone:  02 8260 2125 or 0404 666 298

Email: 

michelled@thisismango.com.au



NOTE TO EDITOR:

About McDonald’s Australia 

Australia’s first McDonald’s restaurant opened in Yagoona, Sydney, in 1971. Today there are over 800 McDonald’s

restaurants across Australia, 75 per cent of which are franchised and run by local business men and women. The

organisation employs 85,000 people in restaurants and corporate offices Australia-wide, and is the largest employer of

youth in the country. McDonald’s creates more than 6,000 new jobs each year and spends over $40 million per annum on

training and people development. McDonald’s suppliers export $175 million worth of Australian products annually and its

restaurants spend more than $1.6 billion on food, packaging and other goods and services each year. For more information








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