James Cameron Announcement: Avatar

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8th July 2010, 09:00pm - Views: 725





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FOR IMMEDIATE RELEASE




        



Contact:  Milly Swain Bryant 












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20th CENTURY FOX AND JAMES CAMERON ANNOUNCE

AVATAR: SPECIAL EDITION LIMITED THEATRICAL ENGAGEMENT, BEGINS

AUGUST 27, EXCLUSIVELY IN 

DIGITAL 3D AND IMAX® 3D

 

Return to Pandora and Re-Experience Cameron’s History-Making Epic, 

with more than Eight Minutes of Never Before Seen Footage



LOS ANGELES (July 8, 2010)  Twentieth Century Fox and James Cameron today announced that AVATAR:

SPECIAL EDITION

will be released in cinemas on August 27, in a limited engagement and exclusively in

Digital 3D and IMAX 3D.

This version of Cameron’s history-making and groundbreaking epic will include more than eight

minutes of new footage. Since – and largely as of result of -- AVATAR’s release last December, the number of

available digital 3D screens has exploded, and moviegoers who missed experiencing the film in 3D will now

have that opportunity. 

Commented James Cameron: "Audiences repeatedly told me they wanted more of Pandora, and wished

they could have stayed there longer. So we’re making that possible. AVATAR: SPECIAL EDITION will be

exclusively in 3D, and will have eight minutes of never before seen footage, including new creatures and action

scenes. Whether you already love the movie, or you've never seen it, with this Special Edition, you'll be seeing

it like never before."

Commented Fox Filmed Entertainment chairmen and CEOs, Jim Gianopulos and Tom Rothman:

AVATAR: SPECIAL EDITION is especially gratifying, because not only has AVATAR become one of the most

beloved films in history, but after its initial theatrical release, we have been inundated with requests to re-

release the film in theaters in 3D.  Equally important, we’re thrilled that Jim Cameron is able to give audiences

even more of what they loved about AVATAR.”

The Oscar

and Golden Globe® winning epic is the highest grossing film of all time, taking in over

$2.7 billion in worldwide box office.  It is also the top-selling Blu-ray disc of all time.  Director James Cameron

takes audiences to a spectacular world beyond imagination, where a reluctant hero embarks on a journey of

redemption and discovery as he leads a heroic battle to save a civilization.  AVATAR delivers a fully immersive

cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears

into the emotion of the characters and the epic nature of the story. 


About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires

and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following

units of FFE:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation

and Fox International Productions.






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