Sobo Surfer Mockumentary Promotes Jim Beam Surf Competition

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3rd November 2010, 12:11pm - Views: 2689
SoBo Surfer Stirs Interest in Jim Beam Competition

The Works shoots eight-part mockumentary in support of the
Jim Beam The Break competition to help the next pro surfers

SYDNEY, 3 NOVEMBER: To coincide with The Break surfing competition
public voting, Jim Beam has launched a webisode series featuring Jimmy
Kookaloco, a SoBo (South Bondi) surfer who is keen to win the $50,000

The eight-part series was created by The Works, as a mocumentary style
web series in support of the Jim Beam competition offering $50,000 to a
male surfer and $25,000 to a female surfer to help them become the next

Damian Pincus, partner at The Works, said: "Jimmy K's adventures in the
whitewash add some irreverence and humour to The Break at the point
when the serious competition commences to find the two surfers who will
be funded on the pro tour."

Jimmy K can be watched on the Jim Beam website at, along with the
real entries from Aussie surfers competing for the cash prizes.

The agency worked with Studio 33 on the series, directed by Nathan
Bilton at The Works.

Media Information:
Samantha Tannous, Relativity Communications, 0416 104 033

About The Works
The Works is an independent advertising agency founded on a unique model that brings clients and creative people together. From our humble beginnings in 'The Van', The Works now collaborates with partners including Jim Beam, Daikin and Navman to make some of Australia's favourite brands even bigger and better.

SOURCE: The Works Sydney

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