MEDIA RELEASE PR37607
TAG Heuer Celebrates Double Anniversary in Style at the McLaren Technology Center
WOKING, Dec. 16/PRNewswire-AsiaNet/ --
- 150 Years at the Forefront of the Swiss Avant-Garde... 25 Years
With McLaren in Formula One...
- Racing Legends, Jetsetters and Journalists on Hand at
pre-BaselWorld Party to fêTe Legendary Swiss Watchmaker's 150th Anniversary
and 25th Year With McLaren in F1.
Motor-racing greats Lewis Hamilton joined Vodafone McLaren
Mercedes Team Principal Martin Whitmarsh, McLaren Automotive Chairman Ron
Dennis, TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe
Babin and more than 120 international journalists at the McLaren Technology
Centre (MTC) on Wednesday to celebrate TAG Heuer's 150th anniversary and the
25th year of its winning partnership with McLaren in F1.
To view the Multimedia News Release, please click:
Long-time TAG Heuer Ambassador Lewis Hamilton, wearing his 2009 driving
suit and helmet, marked the quarter century in style by arriving at the party
behind the wheel of a 1986 F1 McLaren race car, once driven by world champion
Alain Prost.
Guests at the lavish cocktail and dinner party at the Sir
Norman Foster-designed Centre were given a sneak preview of two new TAG Heuer
creations and complimentary copies of the just-released TAG Heuer: 150 Years,
a beautifully illustrated commemorative book from Editions Assouline.
In over 200 pages, TAG Heuer: 150 Years outlines the
watchmaking brand's unique trajectory from the small, artisanal workshop of
Edouard Heuer in the Swiss Jura to world leader in luxury sports watches,
chronographs and professional sports timekeeping. The book was presented by
Edouard Heuer's great-grandson, Jack Heuer, TAG Heuer's Honorary Chairman and
one of the watch industry's most brilliant innovators.
The other star of the night was the SILVERSTONE, a reissue of
one of TAG Heuer's most iconic timepieces. Its distinctive and vintage design
-
a squared case with rounded edges in polished stainless steel - was based
on another breakout timepiece of the period, Steve McQueen's 1969 Monaco.
Softer edged, graced with a colourful dial, totally new shape, and fully
loaded with leading-edge chronograph functionality, the re-edition remains
utterly faithful to the original - not just the same bold mix of round and
square and the distinctive technical features, but also the same vintage
"HEUER" logo and "SILVERSTONE" lettering at 12 o'clock, and a strap in
top-grade perforated alligator.
For more information, please click on the following link:
For an upfront and behind-the-scenes look at the TAG Heuer
Party at MTC, check out this special video
SOURCE: TAG Heuer
NEWS 
