Telairity H.264 Encoding Helps Bring The 2010 World Cup To The World In Hd And Sd

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7th July 2010, 04:33pm - Views: 608

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Telairity H.264 Encoding Helps Bring the 2010 World Cup to the World in HD and SD

SANTA CLARA, Calif., July 7 /PRNewswire-AsiaNet/ --

            Asia, Southeast Asia, South Pacific, and African nations

       benefit technologically and financially from Telairity systems


    Telairity's superior H.264 encoding technology is the "secret ingredient"

that has enabled nearly a billion people globally to view the 2010 World Cup.

Viewers throughout Asia, the South Pacific, and even South Africa, the home

country for the games, are relying on Telairity's H.264/AVC encoders to view

the games in both high definition (HD) and standard definition (SD) video.

    Telairity's modern H.264 technology has enabled network operators and

broadcast, satellite and cable companies worldwide to replace their older

MPEG-2 compression systems, pleasing customers with superior video quality

while lowering transmission costs due to greatly reduced bandwidth


    In Thailand, state-owned CAT Telecom Public Company Limited installed

Telairity HD and SD encoders to bring World Cup coverage to over 30 million

people in Southeast Asia. Thailand's TX International was the project's

systems integrator.

    The island nation of Vanuatu also received upgraded World Cup coverage

with Telairity's help. Working through Paris-based TRX Consult, the Vanuatu

Broadcasting and Television Corporation (VBTC) installed Telairity encoders

in time for the World Cup. After the games, VBTC will use Telairity equipment

to bring TV and radio coverage to five more islands.

    In Port Elizabeth, South Africa, Purple Turtle Communications bought

multiple SD encoders in time for the World Cup and to improve its broadcast


    In China, the world's largest communications market, a strong push by the

Chinese government to spread telecommunications nationwide has enabled

millions of new viewers to see the World Cup. Telairity has been in the

forefront of this expansion, partnered with Ouranos Technology Co., Ltd. and

the state-run China Data Broadcasting Union (CDBU) to manufacture and

distribute SD and HD encoders for "triple-play" consumer services

(interactive cable, IPTV, and mobile TV).

    According to Ben Silva, Telairity Senior VP of Worldwide Sales and

Business Development, "We're pleased that so many companies chose our

encoders for their all-important World Cup coverage. Great performance, lower

bandwidth costs, superior support -- these three reasons alone sum up to a

powerful incentive for broadcasters globally to use Telairity systems."

     SOURCE: Telairity

    CONTACT: Skip Ferderber of Skip Ferderber & Associates


   , for Telairity; or 

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             Harlan McGhan of Telairity

             +1-408-764-0270, ext. 518


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