5 June 2008
Energizing multicultural marketing for the community
Nominations are now open for the 2008 National Multicultural Marketing Awards.
Through its sponsorship of the Community Award, Integral Energy is providing the opportunity
for any community or cultural organisation in Australia to gain recognition for their outstanding
multicultural marketing campaign.
Integral Energy’s Acting General Manager of Retail and Customer Services, Tamara
Hitchcock, said the corporation is again proud to support the annual awards, which are an
initiative of the NSW Community Relations Commission.
“The Integral Energy Community Award provides a great way for community-based
organisations to get the recognition they deserve for their efforts to reach many different
groups within our multicultural society,” Ms Hitchcock said.
“We’d like to encourage like-minded organisations which value cultural diversity and are
actively engaged in multicultural marketing to enter the Community Award this year.
“Community and cultural organisations which have effectively marketed themselves either
through a fundraising program, community welfare project, community festival or campaign
that makes a positive difference to the community, should consider nominating for the award.
“Multicultural marketing is important because it provides equitable access to information and
helps organisations better understand their customers, and vice-versa.
“In their submissions, organisations should demonstrate how their creative marketing program
has been clearly targeted with specific objectives and measurable achievements, taking into
account cultural sensitivity,” she said.
The Integral Energy Community Award is one of eight awards that will be presented to winners
at a Gala Dinner in Sydney on Tuesday 25 November 2008.
Nomination forms are available online from the Community Relations Commission at
Nominations close at 5.00pm on 29 August 2008.
Contact: Julie Marks Media Relations Manager 9853 6209 or 0409 664 608
NEWS 
