A Dress Sock That Is Good For You?

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21st April 2010, 03:37am - Views: 746





Business Company EQUMEN(TM) 1 image

Business Company EQUMEN(TM) 2 image










MEDIA RELEASE PR39187


A Dress Sock That is Good for You?


SYDNEY, Apr. 21 /Medianet International-AsiaNet/ --


EqumenT brings the health benefits of compression technology to the humble sock


    From the underwear brand that brought men the health-improving Core Precision™

Undershirt, comes technical "health-wear" for the feet. The developers at Equmen™

have found that daily compression products can benefit men from top to toe, and are

introducing Precision Socks: stylish, health-improving socks designed to energise

even the most lethargic of legs.


    "Whether you are sitting at a desk all day, out on the golf course, travelling or

simply on the go, often times your feet will feel achy or even swollen," says Equmen™

MD, Gavin Jones. "There is an easy solution: compression socks. Wearing compression

socks on a daily basis can help increase blood flow, more evenly distribute muscle

strain and help legs feel less fatigued."


    Sporting a classic look infused with benefits, Equmen™ Precision Socks are

cushioned support socks that incorporate the company's proprietary Helix-Mapping™

System. The athletic-inspired technology wraps around the arch for extra support

while precision fit fabric applies therapeutic pressure to help improve the flow of

oxygen in the blood and remove toxins from the muscles, thereby relieving fatigue and

cramping. The sock also channels air, wicks moisture and boasts a reinforced

construction designed to stay put.   


    Given research demonstrating the impact of compression socks on leg health in

long-haul flights, the Precision Socks are especially ideal for the business

traveler. 


    "In men's fashion, socks are a key accessory to any look," says Equmen™ MD Gavin

Jones. "We want to take it up a notch and make socks that are not just about looking

good, but feeling good. Sport socks are infused with advanced performance

technologies – Equmen™ makes such technologies available to wear all the time,

without ruining your style."  




    AT A GLANCE:

    - Prevents fatigue

    - Promotes circulation

    - Dissipates toxins

    - Targeted arch and ankle support

    - Controls temperature, moisture & odor


    ABOUT EQUMEN: Equmen™ is a Sydney-based company specialising in high-performance

compression undergarments that leverage sport technology and physiological insights

to benefit men every day. Equmen™ products are sold online at www.equmen.com and

select department stores and specialty retailers in the US, Canada, the UK, South

Africa and in David Jones in Australia.


    MEDIA CONTACT:  

    Corie Chung

    Marketing Director

Business Company EQUMEN(TM) 3 image

    +61 401759452

    corie@equmen.com 


    SOURCE: EQUMEN™


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