MEDIA RELEASE PR39563
Announcing the Launch of Womanity, the Fragrance: the Latest Expression of the Womanity Brand by
Thierry Mugler
PARIS, May 17 /PRNewswire-AsiaNet/ --
March 8, 2010 marked the international launch of womanity.com
by Thierry Mugler. This interactive and participatory site, the only one of
its kind, was inspired by the idea of feminine identity and dedicated to all
the world's femininities. The site has received over 1 million visitors to
date, and Womanity is already a lively online platform for creative
expression. The brand celebrates the success of this innovative experiment.
To view the Multimedia News Release, please click:
Now, Thierry Mugler announces a new expression of Womanity to
womanity.com users and to all women: the Womanity fragrance. This fragrance
offers a new source of inspiration for women, whose facets reflect the
infinite expressions of womankind. This utterly unique eau de parfum is at
once savory and sweet, and its creation was a challenge and a technological
breakthrough. It will be released in a sneak preview on the womanity.com site
in mid-June and will be available worldwide, later this summer.
CLARINS FRAGRANCE GROUP AND THIERRY MUGLER
Clarins was founded by Jacques Courtin-Clarins in 1954 and
has, for the last twenty years been a European leader in luxury beauty
products. The brand diversified in 1991 with the launch of its first make-up
line, and then again in 1992 with the launch of the Angel by Thierry Mugler
fragrance. Clarins acquired Parfums Azzaro in 1995.
The group's Perfume Division operates within the structure of Clarins
Fragrance Group (CFG), headed by Joel Palix. Its portfolio comprises five
elite perfume brands: Thierry Mugler, Azzaro, Porsche Design, David Yurman,
and Swarovski. Clarins Fragrance Group generated over EUR300 million in sales
in 2009.
Thierry Mugler is now one of the perfume world's best-known brands,
distributed in nearly 14,000 retail locations in 122 countries on five
continents. The brand owes its success to a powerful combination of
expertise, audacity, and unbounded creativity and to an exclusive
relationship with its devoted followers. In 1992, Thierry Mugler created
Angel, the world's first gourmand perfume, along with its unforgettable
bottle. It quickly became one of the top five best-selling women's fragrances
in the world. Its smashing success marked the beginning of a legacy which now
includes such fragrances as A*Men, created in 1997, and Alien, created in
2005, as well as the Thierry Mugler Beauty make-up line, inspired by the
designer's art of metamorphosis, released in 2008.
SOURCE: Clarins Fragance Group
NEWS 
