March 1
st
2010
Clinique has been ranked as the second most recommended brand in Australia
According to a new study released last week, conducted by global consumer research company Millward
Brown, cosmetics company - Clinique was ranked as the second most recommended brand in Australia
. Additionally, Clinique is the most recommended face care brand and came in second as the most
trusted Face Care brand.
Utilising their proprietary BrandZ database of in-depth consumer interviews, Millward Brown analysed
Australian consumer’s response to 2 simple questions “would you recommend this brand and how
trustworthy is this brand?”
“We are thrilled with these results and it speaks volumes to what consumers are really looking for in a
beauty brand today – they want trusted, credible and ethical products that work with a balance between
value and quality. We pride ourselves on delivering a customer experience through our Clinique
Consultants that sets us apart from the rest. That is our real point of difference and one which we will
continue to focus on,” says Maureen Alexander, general brand manager, Clinique.
The Australia Brand Recommendation Top 10:
Lindt
Clinique
Apple IPhone
Credit Unions
Moccona
Vodafone
Virgin Mobile
Colgate
Pantene Pro V
Mazda
The Australia Face Care Brand Recommendation Top 10:
Clinique
Nutrimetics
Olay
Body Shop
L’Oreal
Garnier Synergie
Nivea
Dove
Avon
Neutrogena
Face Care Ranked by TrustR Score
Brand Trust Recommended TrustR:
Olay
Clinique
Nivea
Nutrimetics
Johnson & Johnson
Dove
L’Oreal
Body Shop
Avon
Neutrogena
Garnier Synergie
The research is contained in the proprietary BrandZ database, which tracks thousands of brands in over
30 countries and includes more than a million indepth consumer interviews.
Established 12 years ago by Millward Brown, BrandZ provides a detailed and quantified understanding of
consumer decision-making worldwide.
For the full study & press please contact Clinique Communications:
Therese Waters – twaters@clinique.com.au – 02 9381 1378
Jane Killingsworth – jkillingsworth@clinique.com.au – 02 9381 1317
* Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand. Today,
Clinique’s mission remains what it was from the beginning: to provide the highest quality and most
effective collection of products to enhance every skin type and tone. The brand’s customized approach
and quality products – all meticulously tested and carefully formulated with the latest science – have
made Clinique one of the leading skin care authorities in the world. All makeup and skin care products are
allergy-tested and 100% fragrance free. Clinique offers products for men and women of all ages and
ethnicities. Clinique is sold in more than 130 countries and territories, and over 16,000 sales locations.
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