MEDIA ALERT
FOR IMMEDIATE RELEASE
23rd October 2010
Media Call 23rd October: Gen Y fronts up to Bonds Dodgy Undie Exchange
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Customs House Plaza, Newcastle 11am -
With over 15million pairs of dodgy undies in Australia, Generation Y appear to be the worst offenders
when it comes to the state of their jocks, particularly in NSW.
To put an end to this trend, Bonds biohazard beauties will be calling on men to toss their dodgy old
jocks into the biohazard bins in return for some fresh and free new undies at Customs House Plaza in
Newcastle today – Saturday 23rd October – as the next stop of the “Dodgy Undie Amnesty’ national
tour.
The ‘Dodgy Undie Amnesty’ was prompted by a Galaxy study of over 2,200 Australians and we’ve got
some great stats about the Adelaide men undies wearing habits, which will be released on upon
request.
The filthy findings prompted the national call to action to help blokes of Australia clean out their drawers
and eradicate dodgy undies for good.
The cheeky ‘Bonds Undie Amnesty Team’ will be decked out in their biohazard gear and available for
media from 11am – 1pm.
WHO
Biohazard bombshells, AKA ‘Bonds Undie Amnesty Team’ in bright orange safety
suits, encouraging guys from the Newcastle, to jump into change rooms and toss
their dodgy undies in exchange for new ones!
WHAT
Locals undies wearing habits revealed with Newcastle Galaxy stats to be release
tomorrow
WHERE
Customs House Plaza, Newcastle
WHEN
11am – 1pm
WHY
To put an end to the unsavoury undies wearing habits of men of Newcastle
The media release detailing local men’s dodgy undies wearing habits will be distributed Saturday 23rd
October, embargoed statistics are available upon request.
-Ends-
*For more information, statistics by state or details about Undie Amnesty giveaway locations please contact:
Erica Moloney, Royce: M: 0421 289 036 E: erica@royce.com.au
Julia Fraser, Royce : M: 0450 604 547 P:03 8628 9300 E: julia.fraser@royce.com.au
NEWS 
