Happy 40th Birthday Just Jeans

HAPPY 40TH BIRTHDAY JUST JEANS

The 70's saw bell-bottoms, vests and frininging
the 80's saw acid wash, bold colors and big hair
the 90's saw high-waisted, skinny legs and pastels
The naughites saw us revisit the 70's, 80's and 90's
And Just Jeans has been there for them all!

Just Jeans opened its first store in Chapel Street, Prahran in December 1970. Founded by the Kimberley family, the name Just Jeans became synonymous with the growth of denim jeans.
40 years on Just Jeans is still Australia's number one denim destination.

The concept of Just Jeans selling jeans, stacked on shelves, proved to be a success with the youth revolution of the 70's - new stores opened in other locations around Melbourne and the growth continued throughout the 1970's and '80's across Australia. Just Jeans are known as the authority for denim, always showcasing the best of the season, introducing new styles and revamping timeless classics from the past four decades. Just Jeans make our choices easy, they present us with surprising and dynamic options, what's hot and now, practical or most loved, they give us casual and classic, funky and super cool.

Just Jeans has established a presence in every state and territory throughout Australia and in New Zealand with store numbers now reaching over 260.

To commemorate their 40th birthday Just Jeans have released a limited edition range of denim. For men, the fit is a traditional low-rise straight leg that is designed to be cuffed at the bottom, to show the real Selvedge on side seams.

Brendan Conroy Just Jeans menswear product manager says, "We wanted to produce a limited edition 'classic' style that reflected Just Jeans' denim over the decades."

There is also a limited edition range for women currently available a skinny leg style in two different tie dye prints.

Each pair is a collector's item - the men's jeans are limited to 400 pairs and the women's to an exclusive 100 pairs in each style. The Just Jeans Limited Edition denim ranges are available in-stores during February and retail from $99.95 and $150.00.

For further information, quotes, interviews or samples from the Just Jeans' Limited Edition range, please contact:
spice & soul Marketing & PR

Loren Arthur:
[email protected] or
03 9533 6171

Kate Evans:
[email protected] or
03 9533 6171

SOURCE: Just Jeans