Hurley and Bar Refaeli Introduce the Little Black Bikini
LOS ANGELES, Apr. 28 /PRNewswire-AsiaNet/ --
Beach Culture Brand and Sports Illustrated 2009 Swimsuit Issue Cover
Star Collaborate to Create this Summer's Must-Have Swimsuit
Taking a cue from the number one women's wardrobe staple, the little
black dress, Hurley and Bar Refaeli introduce the Little Black Bikini, a
timeless essential for beaches everywhere.
The Little Black Bikini is the chic culmination of Hurley's proven
expertise in swimwear and globetrotter Refaeli's experience modeling
countless bathing suits for internationally renowned publications.
"Anyone who knows me knows that I am obsessed with finding the perfect
little black bikini... always searching for a timeless, sexy suit with the
best fit," said Refaeli. "I have never been able to find the perfect bikini,
until now."
"Hurley clothes and swimwear have a sexy and effortless look and feel, so
when you wear it you feel confident," Refaeli continued. "I wanted to capture
that with my version of the Little Black Bikini, and I am really proud of the
final result. Women everywhere will have to have it. I won't leave home
without it!"
The limited-edition Hurley Little Black Bikini by Bar Refaeli will retail
for $120, with a portion of proceeds donated to Boarding for Breast Cancer, a
youth-focused non-profit that promotes early detection and an active
lifestyle as the best prevention for breast cancer. It will debut on May 1,
will also be available at select Victoria's Secret stores nationwide.
About Hurley
Founded in 1999, Hurley is a leading youth brand rooted in surf, skate,
art, music and beach cultures. Driven by creativity and freedom of
expression, Hurley develops world-class products for guys, girls and kids,
including sportswear, footwear, eyewear, accessories, loungewear, swimwear
and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc.,
Hurley's corporate headquarters are located in Costa Mesa, CA, with
international offices in Tokyo, Sydney, Barcelona and Bali. www.hurley.com
About Boarding for Breast Cancer: B4BC is a non-profit, youth-focused
education, awareness, and fundraising foundation. Their mission is to
increase awareness about breast cancer, the importance of early detection and
the value of an active lifestyle. They teach awareness and provide
information to empower people who are managing the effects of breast cancer
SOURCE: Hurley
CONTACT: Kate Walters
LaForce + Stevens
+1-323-372-3146
kwalters@lsagency.com;
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