Introducing Yesod Perfume And Skin Care Products

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17th September 2008, 11:22am - Views: 2313

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Introducing Yesod Perfume and Skin Care Products

UNION, N.J., Sept. 17 /PRNewswire-AsiaNet/ --

                   Global Reach debuts Yesod to USA Market 


    Susan Roth, CEO of Global Reach Enterprises announced the launch of a new perfume and skin care division to

the American Beauty and Cosmetic Industry.  Entitled "Yesod Perfume" and promoted as the lost fragrance from

the Garden of Eden, the lingering scent is a unique fusion of pure and natural ingredients. To date, the line includes

a woman and man's perfume in varied sizes, and perfumed shower gel, body lotion, bath oil, bar soap and scented



    The 'Birth' of Yesod is the result of Roth's experimentation to discover 

her own personal signature fragrance.  Immediately, she received a barrage of 

compliments and inquiries from friends and strangers alike asking about the "alluring and enticing fragrance" she

was wearing. "I couldn't go anywhere without someone stopping me and wanting my perfume.  They literally

begged me 

to put it on the market.  That's when I realized this scent was meant to be." 

    The name, "Yesod," which Roth trademarked for the perfume, is derived from 

one of the divine elements of creation that illuminates the world. Yesod 

alludes to the verse in the Bible, from the Book of Genesis, which states," A 

River went forth from Eden to water the Garden to join Man and Woman."  In creating Yesod, my intention was to

bring one's spirit, soul and body into harmonic oneness; hence the byline that I chose, 'Scent for the Soul,' 

explained Ms. Roth. 

    The ultimate development and manufacturing of Yesod, however, was in 

consultation with a team of master perfumers, drawing on their four decades of 

research and development experience.  The perfume is made in France using flowers, fruits and a combination of

essential oils. 

    The Yesod line has already met with success in Europe, New Zealand, Israel 

and Norway and has received an official launch at the HBA trade show held in 

Manhattan.  It is anticipated Yesod products will be featured in stores 

throughout the USA by early 2009. 

    "Yesod is being described by many as a clean, delicious and scintillating 

fragrance.  To me, it is simply Heaven on Earth," exclaimed Roth.  


    To inquire about wholesale and retail sales for Yesod Perfume and Skin Care Products call toll free (888)

YESOD-11 or visit  

    Contact: Sheila Nashofer, (908) 851-0053 


SOURCE:  Yesod Perfume and Skin Care Line 

       CONTACT:  Sheila Nashofer




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