Media Call 12th October: Pat Rafter To Host Dodgy Undie Exchange

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11th October 2010, 03:34pm - Views: 638





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MEDIA ALERT

FOR IMMEDIATE RELEASE

11th October 2010



Media Call 12th October: Pat Rafter to host Dodgy Undie Exchange

-Flinders Street Station Melbourne from 7.30am-


 


To officially launch the ‘Dodgy Undie Amnesty’ Bonds ambassador Pat Rafter will be at Flinders Street

Station in Melbourne tomorrow, encouraging men to toss their dodgy old jocks into the biohazard bins

in return for some fresh and free new undies.


The ‘Dodgy Undie Amnesty’ was prompted by a Galaxy study of over 2,200 Australians and will be

released tomorrow.


The filthy findings prompted the national call to action to help blokes of Australia clean out their drawers

and eradicate dodgy undies for good.


Pat and the  ‘Bonds Undie Amnesty Team’ will be decked out in their biohazard gear and available for

media from 7.30am – 10am. Radio interviews can be locked in from 6am.



WHO

Pat Rafter and ‘Bonds Undie Amnesty Team’ in biohazard suits, encouraging

Aussie men on their way to work, to jump into change rooms and toss their dodgy

undies in exchange for new ones!


WHAT

National launch of ‘Dodgy Undies Amnesty’ with Galaxy stats to be release

tomorrow


WHERE

Flinders Street Station Concourse, Melbourne


WHEN

7.30am – 10am (radio interviews available from 6.00am – limited so lock time in

asap)


WHY

To put an end to the unsavoury undies wearing habits of Aussie men



The national media release will be distributed Tuesday 12th October, embargoed statistics are available

upon request.







-Ends-


*For more information, statistics by state, details about Undie Amnesty giveaway locations or an interview with Pat

Rafter please contact:


Julia Fraser, Royce : M: 0450 604 547  P:03 8628 9300 E: julia.fraser@royce.com.au

Erica Moloney, Royce: M: 0421 289 036 P:03 8628 9300 E: erica@royce.com.au










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