For media interviews, images and more details please contact:
Amber Daines, bespokecomms@yahoo.com.au or 0404 145 939
1
MEDIA RELEASE
13 APRIL 2008
URBAN WALKABOUT LAUNCHES SYDNEYS MOST
FASHION FORWARD SHOPPING TOURS
The newly launched Urban Walkabout Tours offer an ever-evolving insiders
knowledge for locals and tourists alike to discover Sydneys most fashion and design
savvy shopping destinations.
Founder of Urban Walkabout, Victoria Moxey has harnessed her eye for beautiful,
handmade design into chic tours for discerning shoppers to arguably the most
inspiring and innovative destinations.
Urban Walkabouts new shopping tours take people passionate about fashion,
Sydney culture and design to some of the best creative precincts in this city.
The tours take the Urban Walkabout Sydney Fashion & Lifestyle Guides to the streets
for a more lively way to get to know the local design talent and learn more about
their work, to enhance your shopping experience, said Moxey.
Launched by Moxey in 2006, Urban Walkabout Sydney Fashion & Lifestyle Guides are
a series of carefully designed convenient, free pocket guide maps of Sydney's
popular suburbs that are released twice a year.
The fashion and design walking tours are conducted by Moxey and a selection of
hand-picked style gurus and professional guides who are constantly updating their
portfolios of the best places to shop, dine and experience Sydneys burgeoning
design culture.
Tour groups will be limited to small groups of between 4 and 12 people, giving the
shoppers a more intimate experience. The tours are designed to help fashionistas of
all ages discover Australia's cutting edge labels and exclusive pieces from unique
retailers.
You can expect to visit leading Australian and New Zealand designers boutiques
and premium retailers focused on innovative fashion, interiors and art and design. We
also see experience some of Sydneys trendiest cafes, bars and galleries, Moxey
explains.
The first Urban Walkabout Tours of Paddington begin this week. The tours cost
between $75 and $95 for the tours, of Paddington, Surry Hills and Double Bay so far --
each lasting two to three hours and include lunch/coffee. All participants receive an
Urban Walkabout Gift Bag, the complete series of the latest Urban Walkabout
Shopping Guides and VIP discounts.
With other tour destinations such as Bondi and Potts Point envisioned, Moxey is keen
to keep the content fresh and evolving by visiting different retailers and designers.
For media interviews, images and more details please contact:
Amber Daines, bespokecomms@yahoo.com.au or 0404 145 939
2
NEW URBAN WALKABOUT SHOPPING TOURS:
LAUNCHED IN APRIL: Paddington: Fashion Secrets Tour: 3 hours + lunch
Paddington is home to scores of intriguing fashion boutiques, Australian designer
flagship stores, specialty stores and art galleries, many of which are dotted along
leafy residential streets. Join us for an amazing 3-hour walk through this exciting
exploration of Sydneys best kept secrets.
Highlights: Established and emerging Australian designers, eclectic concept stores,
jewellery, shoes & bags, recycled and vintage fashion, lingerie, and much more. You
will learn about more than 30 outstanding retailers along the way.
Includes: Urban Walkabout Gift Bag, Complete series of Urban Walkabout Shopping
Guides, VIP discounts, gourmet lunch.
Cost: $95 per person (Minimum 4, maximum 12)
When: From April 8 - Tuesdays, Thursdays & Saturdays 10am-1pm
LAUNCHED IN APRIL: Paddington: Fashion Forward (fashion & home: 2 hours + coffee)
A more focused tour of emerging designer labels from Australia and New Zealand, as
well as high-end innovators of Australian style.
Highlights: Frequenting established and emerging Australian and New Zealand labels,
shoes, bags, Jewellery, gifts and more.
Includes: Urban Walkabout Gift Bag, Complete series of Urban Walkabout Shopping
Guides, VIP discounts, gourmet coffee
Cost: $75 per person (Minimum 4, maximum 12)
When: From April 9- Every Wednesday and Saturday 1pm- 3pm
LAUNCHED IN MAY: Double Bay: Style Hunter Tour (fashion & home: 2 hours + coffee
Highlights: High-end Australian and International designer labels, shoes, bags,
Jewellery, lingerie, homewares, furnishings, gifts and more.
Includes: Urban Walkabout Gift Bag, Complete series of Urban Walkabout Shopping
Guides, VIP discounts, gourmet coffee
Cost: $75 per person (Minimum 4, maximum 12)
When: From May 2 - Every Friday 10am-12pm
LAUNCHED IN MAY: Surry Hills: Design Lovers Tour: 2 hours + lunch Highlights:
Established as well as emerging craftmakers and bespoke jewellery designers,
emerging fashion labels, concept loft-style stores, art galleries, gifts & homewares,
vintage fashion. You will learn about more than 30 outstanding retailers along the
way.
Includes: Urban Walkabout Gift Bag, Complete series of Urban Walkabout Shopping
Guides, VIP discounts, gourmet lunch.
Cost: $95 per person (Minimum 4, maximum 12)
When: From May 6 - Tuesdays & Thursdays 10am-12pm