Oprah's Long Time Make-up Artist Throws A Hissyfit

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8th September 2009, 05:35pm - Views: 679





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MEDIA RELEASE PR36019


Oprah's Long Time Make-Up Artist Throws a Hissyfit


MELBOURNE, Sept. 8 /Medianet International-AsiaNet/ --


   Reggie Wells, the Emmy award winning make-up artist, who has been the man behind the face of global

media sensation Oprah Winfrey for more than 20 years, has been appointed International Creative Director of

Australia's hottest new beauty brand, Hissyfit.


   "He's a creative mastermind who can take any woman's eyes and lips to another level. A talent, now

discovered by Hissyfit," - Oprah Winfrey


   Creators of Hissyfit, magazine editor and mother of two Sue Smethurst and Gold Medal winning Olympian

Louise Dobson invited Wells to Melbourne last year to launch the brand and attend the iconic Melbourne Cup

Carnival, and to paraphrase Victor Kiam's famous Remington line, he was so impressed, he wanted to join the

company!


   "As Oprah's longtime make-up artist, I get a garage full of products sent to me every year, but when these

two Aussie girls approached me with the Hissyfit range, I was really excited," says Wells.


   "This is the first time I have seen such a perfect blend of skincare and make-up in one, and with maximum

SPF, it's genius. Hissyfit products have meaning. Every woman is beautiful and with Hissyfit I can make every

woman

feel and look like a celebrity."


   Widely regarded as the most powerful make-up artist in the world, Wells is the trusted favourite of

Hollywood's biggest names including Oprah Winfrey, Beyonce, Halle Berry and Janice Dickinson. His work

has featured in magazines such as Harpers Bazaar, Mademoiselle, Glamour, Life and Time, and more than 90

covers of O Magazine. He has previously been involved in the promotion of international brands MAC, Cargo

and Bourjois cosmetics.


   Reggie will be expanding Hissyfit's revolutionary range of 3-in-1 beauty products, and creating his own

signature cosmetic colour collection for release in 2010.


   "This is a dream come true! We are so thrilled to welcome Reggie to our dynamic team. His global influence

means women from every corner of the planet can have a gorgeous little Hissyfit everyday," Sue and Lou.


   About Hissyfit: Hissyfit was created by Olympic gold medallist Louise Dobson and former magazine editor

Sue Smethurst to produce a sophisticated range of beauty products for the face, body, hands and lips that

provide the

3-in-1 benefits of advanced skincare, flawless make up and SPF 50+ broad spectrum UVA/UVB sun

protection. Their focus on beautiful fragrances and gorgeous colours combined with the use of sophisticated

Australian botanical extracts and the cutting edge sunscreen technology, has delivered a revolutionary range

of anti-ageing beauty products, described by Vogue as "the holy grail of make-up".


   For further information about Hissyfit or interviews with Reggie Wells,

please call:  Sue Smethurst

              Director - Hissyfit

              0011 61 418 643 520

              or (613) 9676 1878


              sue@hissyfit.com


   SOURCE:    Hissyfit


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