Stella Mccartney For Target 1st Day In Stores

Stella McCartney Walks Off the Racks at Target Stores Nationally!

102 Target stores nationally today opened their doors for the launch of the latest Stella McCartney for Target collection, which this time includes accessories such as bags and belts.

With over 100,000 hits to view the collection on the Designers for Target website and more than 23,000 Australians entering a competition to win the chance to shop the collection first, Target was well prepared for the excited crowds that lined up at stores across the country.

At many Target stores in many states women lined up for up to an hour in advance in order to be the first in line to shop the new Stella McCartney for Target collection.

Fashion enthusiasts were not disappointed with the new range comprising luxe fabrics, classic shapes
and high quality detail, all within a $20.00 - $299.00 price bracket.

"Almost twenty percent of the total available stock has sold out on the morning of the first day, with many people purchasing up to five items at a time. We are extremely pleased with this result and the customer reaction to the collection, particularly given it's a weekday. We expect that over the weekend many more customers will take the opportunity at their leisure, to come in for one of these beautiful pieces from of the world's most renowned and respected designers," said Ms Inman.

Some of Friday's best sellers included:
- Off white tulip trench
- Black lace dress
- Ivory Lace Tee Shirt

Please visit www.designersfortarget.com.au for a full list of stores stocking the Stella McCartney for Target capsule collection.

For quotes and images please contact Style Counsel:
Camilla Speirs
03 8506 1641
0409 359 339
[email protected]

Rigel Barry
03 8506 1640
0449 752 262
[email protected]


For interview opportunities please contact:
Lynn Semjaniv
Target Corporate Affairs
0400 552 362


SOURCE: Target