Switchflops Beach Stunt

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4th November 2010, 02:34pm - Views: 1011
Terry White Chemists Brings you an Australian Exclusive SwitchFlops - the Latest Craze in Footwear

Summer means sun, sand, surf and now Lindsay Phillips SwitchFlops the very latest must-have thong that will hit Noosa's main beach on Saturday.

Dressed in retro-themed beach bunny attire five SwitchFlops girls will take their posts, beach side of Noosa Heads Surf Life Saving Club, to switch out daggy old flops for fun, funky new ones.

A clever and stylish alternative to a standard rubber thong, SwitchFlops offers functional and comfortable soles complete with interchangeable straps and snaps.

An Australian first - sold exclusively through Terry White Chemists nationally - one pair of Lindsay Phillips SwitchFlops offers the wearer up to 48 different looks.

SwitchFlops is the brainchild of 25-year-old Florida-based Lindsay Phillips who had an 'ah-ha moment' which has since carved a path for an impossibly bright future.

Her SwitchFlops concept evolved from a pair of decorative ceramic thongs she made for a high school project.

Amazed by the response of family and friends, Lindsay began work on a functional version with colourful straps, each adorned by a unique button.

Lindsay applied for a patent on her idea before she graduated high school and joined forces with her mum, Liz, to start her business.

SwitchFlops made its US retail debut at the 2007 Surf Expo Trade Show in Orlando where it was showcased as a new and innovative product.

Within three years Lindsay saw the business grow to achieve more than $30 million in sales. Lindsay said she was excited to be partnering with Terry White Chemists to bring the range to Australian girls.

"This has all just become bigger than I ever imagined and I think that's a reflection of how much we all love our thongs," Lindsay said.

"When Terry White Chemists approached me and offered to help me bring my SwitchFlops to the Australian market I jumped at the opportunity."

"They're perfect for the beach and beyond and will be an ideal match for your amazing climate, laid back lifestyle and sense of style."

MEDIA CALL and PHOTO OPPORTUNITY
Beach side of Noosa Heads Surf Lifesaving Club Saturday, November 6 at 11:30am.

For more information please contact:
Kristen Smith
0434 558 548

Images available



SOURCE: Terry White Chemists

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