Unit Clothing Mask Up To Combat Swine Flu

< BACK TO FASHION starstarstarstarstar   Culture - Fashion Press Release
19th May 2009, 05:56pm - Views: 1251





Culture Fashion Unit Clothing 1 image




Unit Clothing Mask Up to Combat Swine Flu


BRISBANE, May 19/Medianet International-AsiaNet/ --


   Australia's fastest growing action sports label, Unit Clothing is teetering on the edge of controversy once

more following the launch of a campaign to promote its 'Age of Panic' theme.

 

   Unit has released its own range of face masks and respirators in an effort to combat the global threat of

swine flu.

 

   Retaining its renowned edge, Unit has photographed its models demonstrating the products in a dimly-lit

cold storage facility, surrounded by the hanging carcasses of freshly-slaughtered pigs.

 

   The launch of the products and accompanying stark visuals come less than a year after the brand became

quite the talking point for its campaign featuring a topless model bathing in milk and Froot Loops.

 

   Unit Creative Director, Paul Everest said the concept built upon growing unrest surrounding the virus.

 

   "2009 has seen us truly enter 'The Age of Panic'," said Everest. "Our range is influenced by our

surroundings and society's progression – face masks and respirators are the next logical step.

 

   "We are living in perhaps the most incredible time of human existence – financial crises, terrorism threats,

superpowers crumbling, fossil fuel warfare, prescription drug empires, global warming, separate internet

realities and now the very real threat of a global pandemic.

 

   "Reality is hard-hitting and so are our campaigns – this is no exception.

 

   "Unit is ensuring we are well prepared for what may lay around the corner, and our core consumers will

look great doing it."

 

    The action sports brand's 'Lay flat' face masks retail for $14.95, while the coloured 'H1' respirators are

$79.95.


   "The products are readily available from www.unitriders.com, ensuring they are accessible to all regardless

of location."


   Ends.


   Image available via PRN.


   Further information: Paul Everest

                        Phone: +61 1300 11 8648

                        Email: paule@unitriders.com


   SOURCE: Unit Clothing



Attachments:


 

   AsiaNet is a consortium of leading news agencies distributing unedited, translated news releases for

worldwide clients. Visit www.asianetnews.net for full-text versions.


To view this and other AsiaNet releases please visit http://www.asianetnews.net






news articles logo NEWS ARTICLES
Contact News Articles |Remove this article