50 Years of Fine Beer

A glass of chilled beer brewed to perfection is an art which Devans Modern Breweries Ltd. has mastered. With a vision of producing fine world class beers, Devans Modern Breweries Ltd. was established in 1961 by Mr. Dewan Gian Chand, a pioneer industrialist of J&K. In 2011, Devans is celebrating 50 years of its successful existence.

With a singular dedication to achieve this vision, the company has come a long way today since its humble beginnings in the town of Talab Tillo. Besides its initial brewery in Jammu, Devans has set up a modern, state-of-the-art brewery at Kotputli, Rajasthan which was commissioned in 2006. This brewery has been engineered by the world-renowned Briggs of Burton plc, UK and is set up as per the strictest of global standards; it is one of the most modern breweries in the country.

Devans has proven that innovation in products can help indigenous breweries give tough competition to international brands. Today, Devans is guided by team comprising of young as well as experienced leaders who understand the importance of constantly upgrading the procedures and processes to improve the quality of their products with respect to changing consumer preferences. The special 25-day brewing process is an evidence of their determination to give superior products to the consumers.

Under the leadership of Mr. Prem Dewan, Managing Director, DMBL, Devans Modern Breweries Ltd. has received the International Star Award for Quality in the Gold Category in the International Quality Convention held at Geneva, Switzerland on Oct. 27, 2008. The award was given in recognition of the company's commitment to quality, leadership, technology and innovation.

With production in full swing in both these units, the company manufactures international quality beers, both in bottles and cans. Devans' flagship brand Godfather beer is a market leader in the states of Arunanchal Pradesh, Himachal Pradesh, J&K, Uttarakhand, Jharkhand and Haryana. In the past few years, Devans has recorded a growth of more than 100% per year in its can sales. In the state of Uttar Pradesh, this growth was more than 150% in 2009-2010 and is expected to even cross this mark in 2010-11.

Other offerings from the brewery include Bulldozer beer, Rajdhani Premium and Lager Beer for export markets. Together with offering world class products, the company has also shown a renewed commitment towards Brand building and Brand communication with Godfather frequently running promotions to create an exciting brand experience for its consumers.

The beer is also making its presence felt internationally, exporting Godfather Beer to 10 countries today which include USA, UAE, Japan, Singapore, Malaysia, New Zealand, Suriname, Brazil and Trinidad & Tobago.