MEDIA RELEASE PR35288
ABSOLUT VODKA Launches Mobile Drink Application for iPhone and Google Android
STOCKHOLM, July 16 /PRNewswire-AsiaNet / --
ABSOLUT VODKA has launched Drinkspiration by ABSOLUT, a sophisticated
drink application combining the latest mobile technology with GPS, Twitter
and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopaedia of
recipes that helps you find and share personalized drink recommendations
based on spirit, taste, weather, time of day, bar vibe, sound volume,
real-time drink trends and much more. Currently available as a free app for
iPhone and iPodTouch users, Drinkspiration is the #1 free app in Sweden and
has already been downloaded 43,000 times in its first 13 days on the iTunes
App Store. A version created for Google Android will be unveiled at the
Android Market later this summer.
To view the Multimedia News Release, please click:
"Have you ever found yourself in a bar without really knowing what to
order? With Drinkspiration by ABSOLUT you'll never have this problem again.
Drinkspiration is your best friend in the bar, giving you guidance,
personalized recommendations and an all-encompassing gateway to the drink
universe, right in the palm of your hand." said Fredrick Tallroth, Senior
Manager Interactive Marketing at The Absolut Company.
The Drinkspiration application features hundreds of vividly illustrated
drink recipes to satisfy every drink preference. The user can browse recipes
or get personalized and insightful drink recommendations based on personal
taste, location or occasion. Being the ideal application for bar guests
wanting to try something new, Drinkspiration is also the perfect
inspirational tool for home bartenders and professionals.
Drinkspiration by ABSOLUT also lets users share their location and
real-time drink choices through Facebook and Twitter. Combined with GPS
capabilities, a status update generated by the application could be "John is
having a Bloody Mary in Buenos Aires".
The mobile application also gives seamless integration with
absolutdrinks.com. Sign up for an account and the drinks ordered in your
mobile app automatically creates top lists in your profile. From
absolutdrinks.com you can also download live personal top list badges to
embed on your blog or homepage, always updated with your favorite drinks.
Finally, the application gives you a glimpse the international nightlife
scene. In the World Section you see what drinks are ordered in real time
across the globe and the application automatically collects and highlights
global drink trends and top lists - all made possible by GPS technology.
"We wanted to create the first interactive spirits application of its
kind, combining top-of-the line mobile technology with social media
interaction and user generated content," said Fredrick Tallroth.
"Drinkspiration by ABSOLUT solves any drink dilemma, quickly and in an
inspiring way."
Drinkspiration by ABSOLUT is strictly intended only for persons above
legal drinking age; by downloading the application, users confirm that they
are 21 years of age or older. Users are required to declare that they are of
legal drinking age to access the application and may only share
Drinkspiration by ABSOLUT content with others who are above legal drinking
age.
Download Drinkspiration by ABSOLUT for iPhone from iTunes App Store:
(Due to the length of this URL, it may be necessary to copy and paste
this hyperlink into your Internet browser's URL address field. Remove the
space if one exists.)
Watch a Drinkspiration by ABSOLUT tutorial at
Notes to the Editor:
- Main features of the Drinkspiration by ABSOLUT application: drink
recommendations based on a variety of contexts, hundreds of drink
recipes and images, world trend list with real time updates on what
drinks are ordered around the world, personal order history, Facebook
and Twitter integration with auto-generated status updates, GPS
capability, personal content to download from absolutdrinks.com.
- Drinkspiration by ABSOLUT gives personalized drink choices based on a
diverse range of categories: flavor, taste, spirit, color, popularity,
time of day, location, trends, classics, drink type, bar vibe, sound
volume, non-alcoholic, weather and more.
- With a set of live digital badges, such as "My Personal Top List",
users can embed relevant data into his or her blog or website.
- Prior to installing the application, Drinkspiration by ABSOLUT requires
the user to enter date of birth (Year/Month/Day). If the birth date
indicates that the user is below legal drinking age, the person will be
unable to use the application.
- Any information entered will be used for technical reasons only. It
will not be used by ABSOLUT for marketing purposes or sold to third
parties.
- For 30 years ABSOLUT VODKA has been at the edge of creativity, and the
brand has a genuine enthusiasm for new technologies. Recently wins at
the Webby Awards, One Show, Epica, Cresta and Cannes Lion are proof of
the brand's passion for creativity, design and all things digital.
For further information, please contact:
Fredrick Tallroth,
Senior Manager Interactive Marketing,
The Absolut Company,
e-mail: x.fredrick.tallroth@absolut.com,
tel: +46-733-46-72-36
SOURCE: The ABSOLUT Company
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