Absolut Vodka Launches Mobile Drink Application For Iphone And Google Android

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16th July 2009, 09:33pm - Views: 920





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MEDIA RELEASE PR35288


ABSOLUT VODKA Launches Mobile Drink Application for iPhone and Google Android


STOCKHOLM, July 16 /PRNewswire-AsiaNet / --


   ABSOLUT VODKA has launched Drinkspiration by ABSOLUT, a sophisticated

drink application combining the latest mobile technology with GPS, Twitter

and Facebook. Drinkspiration by ABSOLUT is an interactive encyclopaedia of

recipes that helps you find and share personalized drink recommendations

based on spirit, taste, weather, time of day, bar vibe, sound volume,

real-time drink trends and much more. Currently available as a free app for

iPhone and iPodTouch users, Drinkspiration is the #1 free app in Sweden and

has already been downloaded 43,000 times in its first 13 days on the iTunes

App Store. A version created for Google Android will be unveiled at the

Android Market later this summer.


    To view the Multimedia News Release, please click:



    "Have you ever found yourself in a bar without really knowing what to

order? With Drinkspiration by ABSOLUT you'll never have this problem again.

Drinkspiration is your best friend in the bar, giving you guidance,

personalized recommendations and an all-encompassing gateway to the drink

universe, right in the palm of your hand." said Fredrick Tallroth, Senior

Manager Interactive Marketing at The Absolut Company.


    The Drinkspiration application features hundreds of vividly illustrated

drink recipes to satisfy every drink preference. The user can browse recipes

or get personalized and insightful drink recommendations based on personal

taste, location or occasion. Being the ideal application for bar guests

wanting to try something new, Drinkspiration is also the perfect

inspirational tool for home bartenders and professionals.


    Drinkspiration by ABSOLUT also lets users share their location and

real-time drink choices through Facebook and Twitter. Combined with GPS

capabilities, a status update generated by the application could be "John is

having a Bloody Mary in Buenos Aires".


    The mobile application also gives seamless integration with

absolutdrinks.com. Sign up for an account and the drinks ordered in your

mobile app automatically creates top lists in your profile. From

absolutdrinks.com you can also download live personal top list badges to

embed on your blog or homepage, always updated with your favorite drinks.


    Finally, the application gives you a glimpse the international nightlife

scene. In the World Section you see what drinks are ordered in real time

across the globe and the application automatically collects and highlights

global drink trends and top lists - all made possible by GPS technology.


    "We wanted to create the first interactive spirits application of its

kind, combining top-of-the line mobile technology with social media

interaction and user generated content," said Fredrick Tallroth.

"Drinkspiration by ABSOLUT solves any drink dilemma, quickly and in an

inspiring way."


    Drinkspiration by ABSOLUT is strictly intended only for persons above

legal drinking age; by downloading the application, users confirm that they

are 21 years of age or older. Users are required to declare that they are of

legal drinking age to access the application and may only share

Drinkspiration by ABSOLUT content with others who are above legal drinking

age.


    Download Drinkspiration by ABSOLUT for iPhone from iTunes App Store:



    (Due to the length of this URL, it may be necessary to copy and paste

this hyperlink into your Internet browser's URL address field. Remove the

space if one exists.)


    Watch a Drinkspiration by ABSOLUT tutorial at



    Please visit http://www.absolutdrinks.com for more information. For press

images, please visit http://www.absolut.com/press.


    Notes to the Editor:


    - Main features of the Drinkspiration by ABSOLUT application: drink

      recommendations based on a variety of contexts, hundreds of drink

      recipes and images, world trend list with real time updates on what

      drinks are ordered around the world, personal order history, Facebook

      and Twitter integration with auto-generated status updates, GPS

      capability, personal content to download from absolutdrinks.com.


    - Drinkspiration by ABSOLUT gives personalized drink choices based on a

      diverse range of categories: flavor, taste, spirit, color, popularity,

      time of day, location, trends, classics, drink type, bar vibe, sound

      volume, non-alcoholic, weather and more.


    - With a set of live digital badges, such as "My Personal Top List",

      users can embed relevant data into his or her blog or website.


    - Prior to installing the application, Drinkspiration by ABSOLUT requires

      the user to enter date of birth (Year/Month/Day). If the birth date

      indicates that the user is below legal drinking age, the person will be

      unable to use the application.


    - Any information entered will be used for technical reasons only. It

      will not be used by ABSOLUT for marketing purposes or sold to third

      parties.


    - For 30 years ABSOLUT VODKA has been at the edge of creativity, and the

      brand has a genuine enthusiasm for new technologies. Recently wins at

      the Webby Awards, One Show, Epica, Cresta and Cannes Lion are proof of

      the brand's passion for creativity, design and all things digital.


    For further information, please contact:


    Fredrick Tallroth, 

    Senior Manager Interactive Marketing, 

    The Absolut Company, 

    e-mail: x.fredrick.tallroth@absolut.com, 

    tel: +46-733-46-72-36


    SOURCE:  The ABSOLUT Company




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