Aussie Company takes practical approach in the fight against obesity
There is lots of talk about the Australian obesity epidemic, which has been fuelled in part by our
increasing consumption of junk food, but one Aussie company is doing more than just talk in the
fight against obesity.
Last year Sultry Sally launched an innovative, almost no-fat potato chip made on a potato farm at
Hanwood in the Riverina, using a unique, Australian invented process.
Now, after extensive consultation with consumers, Sultry Sally have re-launched with a new and
improved, even better tasting product with around 7 to 8 times less fat than a normal potato chip.
The new and improved Sultry Sally 95% fat free chips, have just half a teaspoon of fat (1.5g) per 30g
serving, and are made with only the very best locally grown Australian potatoes.
Gluten- free and preservative- free these snacks are not 'rice cracker' imitations. They are made with
pure, whole potatoes and have more than 4g of protein per bag and nearly the same nutrients as
fresh potato.
Part of the secret manufacturing process includes boiling potatoes in their skin, then roasting in olive
and sunflower oils keeping fat content low, but flavour high.
The four chip flavours are Sea Salt, Salt and Vinegar, Thai Sweet Chilli & Lime and Cheese & Onion.
Sultry Sally chips have won a number of awards including - Winner in the Healthy Chips Category –
Slimming & Health Magazine Awards 2009.
“We listened to our customer feedback telling us they loved the idea of very low fat 'real' potato
chips”, said Tim Pethick, “but, for some people our chips were a little dry, so we added just 2% more
of the good oils which has made the taste and the mouth feel so much better.”
“Our target market is primarily women who often skip meals as they juggle families and careers”,
said Pethick, “Now they can reach for a snack which is tasty and guilt free."
The new and improved Sultry Sally, Guilt-Free, Potato Chips are available from selected Woolworths
Supermarkets and independent stores. Now in both a 75g, and super convenient 45g on-the-go,
For all press and media enquiries contact sally@sultrysally.com or call office: (02) 8090 7860. Tim
Pethick Mob: 0412139302
About Sultry Sally
Sultry Sally’s Deli Chip Company is backed by Nick Moraitis, Australia’s king of fresh fruit and
Sultry Sally Chips are made in a purpose-built factory in Hanwood, in the NSW Riverina district, using
locally produced potatoes grown by the owners of the business.
About Australian Potato Chip Consumption
Potato chips remain Australia’s favourite snack food, accounting for more than 54% of savoury
snacks consumed in 2008. But in a definitely non-sporting clash of nations, Australia is racing to
catch up with the UK, USA and Canada as per capita consumption of potato chips in Australia grows
faster than anywhere else.
A
new survey reports that nearly 50% of all Australian school children between the ages of 11-14
prefer chips as their after school snack. * But kids are not alone.
On average a typical Australian consumed 2.5 kg of chips in 2008. This is the equivalent of 25 100g
packs each.
There are more than 6 teaspoons of oil in an average 100g pack of chips, so our chip consumption
habits see us consuming the equivalent of 750ml (3/4 litre) of oil a year just through our chips.
In comparison a 45g bag of Sultry Sally low fat chips contains less than a half a teaspoon of oil. This
is around 7 times less fat than a normal potato chip.
(picture from a British Heart Foundation’s ad campaign)
Source:
*Survey commissioned by the Federation of Bakers on Aus Food news site:
healthy-alternatives-gather-support.html
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