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EMBARGOED: FRIDAY 12 FEBRUARY 2010
Aussie wine named world’s best new ‘green’ drink
Europe’s leading drinks publication, Drinks Business, last night named an Australian family owned and
operated winery winner of the Best Green Launch at the 2010 Green Awards in London.
Taylors Wines won the award at the Drinks Business Green Awards which recognises and rewards drinks
businesses for significant environmental, sustainable and climate change initiatives. The inaugural event
comes at quite possibly the most crucial time for environmental awareness across commercial industries.
The Best Green Launch is awarded to a beer, wine, spirit or soft drink launch that has promoted an
environmentally friendly cause, has sustainable issues at its core and clearly demonstrates a reduction in its
environmental impact during production.
Taylors Wines was the only Australian entrant in the international Best Green Launch category¹ and won for
its September 2009 launch of Eighty Acres - the world’s first 100% carbon neutral range of wines based on a
complete cradle to the grave Life Cycle Assessment (LCA) compliant to ISO14044.
The LCA, maintained by The Australian Wine Research Institute, allowed Taylors to define an accurate total
carbon footprint and subsequently work to minimise emissions prior to off-setting the balance. To assist with
the reduction of emissions, Taylors has moved the Eighty Acres range into O-I’s new Lean + Green™
lightweight bottles that are 40% lighter than normal bottles and reduce CO²e per bottle by more than 15%².
Taylors then selected Carbon Neutral, an Australian not-for-profit organisation which provides carbon offsets
including Verified Emission Reduction Units (VERs), to offset the sum of carbon emissions. Taylors Wines
and Carbon Neutral are committed to purchasing their VERs through domestic projects, independently
certified by the Australian Federal Government, ensuring the avoided emissions maximise the benefit to the
local environment.
Mitchell Taylor, third generation Managing Director for Taylors Wines is thrilled to win such a prestigious
environmental award.
“This award is a major honour for our family business. Our environmental commitment is something we all
hold very dear to our hearts and for many years, we have made a concerted effort to protect the future of the
Australian and global wine industry and ultimately future generations of our family. Winning Best Green
Launch is confirmation that we’re doing the right thing,” said Taylor.
Mitchell was unable to attend the event though accepted the award via video cross – saving precious
emissions at the same time.
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Contestants of the Best Green Launch category included:
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Viña Ventisquero, Yali
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Wakefield Wines, Eighty Acres
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The Pure Green Vodka Company, Pure Green Vodka
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The Wine People, Purato
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Guy Anderson Wines, CanCan
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Vranken-Pommery Monopole, Pop Earth
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OI-30570 and OI-30571 versus OI-30163
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Taylors Eighty Acres available in Australia for RRP $13.95.
Mitchell Taylor is available for interview in Australia throughout February
ENDS
Media contact: Gillian Martin from Liquid Ideas on +64 2 9667 4211 / gillianmartin@liquidideas.com.au
After four decades in the Clare Valley, Taylors Wines remains proudly family-owned and run. The vision to build Australia’s most
successful family owned wine company was set by Bill Taylor who, in 1969, purchased land with his brother John and father Bill Taylor
senior by the Wakefield River in Auburn. This vision has been nurtured and expanded by the next generation, Mitchell, Justin and Clinton
Taylor, who all have key roles in the organisation. Taylors challenges world standards through its progressive practices, most evident in
the family’s commitment to bottling all wines from the 2004 vintage under screw cap, the first major Australian wine company to do so.
Taylors ability to meld tradition and innovation results in regular recognition, both in Australia and on the highly competitive world stage.
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