MEDIA RELEASE
October 19, 2010
Australian, James Pedrazinni crowned
Gloria Jeans Coffees 2010 International Barista Champion
Fighting off competition from talented baristas from all over the world, James Pedrazinni from
Gloria Jeans Coffees Caloundra store has taken home the coveted Gloria Jeans Coffees 2010
International Barista Champion title.
The final of the Championship took place this month at the brands Global Convention at
Disneyland, Los Angeles, attended by over 400 Gloria Jeans Coffees Franchise Partners, Master
Franchise Partners and Store Managers from around the world. During the two hour final, the
six baristas each served the judges four espressos, four lattes and four signature beverages - a
total of 12 drinks during a period of 15 minutes or less. All drinks were prepared using Gloria
Jeans Coffees proprietary espresso blend.
The award recognises the best Barista from over 1,000 coffee houses globally. James reached
the finals after winning Queensland regional and Australian National Championships earlier in
the year.
Melissa Anderson, Gloria Jeans Coffees Group Learning and Development Manager and one of
the judges of the Championship said: As judges, we were looking for a champion who not only
has a mastery of technical skills, craftsmanship and service skills but is also passionate about
the barista profession and serves as a role model and a source of inspiration for others.
According to James, the competition this year was very good and its great to see the high
caliber of baristas that are representing the brand worldwide. This was my first year competing
in the Gloria Jeans Coffees Barista Championship; thanks to a great support team working with
me I learnt very quickly and Im very proud to be representing Gloria Jeans coffees as the
International Barista Champion.
Melissa Anderson added: Making an excellent cup of coffee takes real talent. At Gloria Jeans
Coffees our commitment to quality is delivered in our coffee houses by our highly skilled
baristas, who are trained in the art of handcrafting the perfect coffee. This competition
showcases the dedication, knowledge and passion of our baristas to create the ultimate coffee
experience.
-ENDS-
About Gloria Jeans Coffees
Gloria Jeans Coffees is an Australian owned global specialty coffee company that has opened
over 1,000 coffee houses across 39 markets worldwide, including over 480 in Australia.
Media contact and for photography:
Richard Noble, Gloria Jeans Coffees. Call 0432 893 384
richardn@gloriajeanscoffees.com.au
James Pedrazzini. Call 0421 328 294
jjpedrazzini@gmail.com