Food ingredients Europe: Pre-Registration Opens for the Largest Ever European Ingredients
Exhibition
FRANKFURT, Apr. 30 /PRNewswire-AsiaNet/ --
Food ingredients Europe (FiE) opened for registration today, announced UBM International Media, the
global trade show organiser. The 2009 edition, 17-19 November in Frankfurt, is the 10th in the European
1100 exhibitors are expected, taking up over 25,000m2 of floor space at the Frankfurt Messe exhibition centre.
The exhibition looks to grow on its last edition, 2007 in London. "It has been a roller coaster year for
everyone so far," comments Greg Cherry, Exhibitions Director. "Despite this, however, many of our key
exhibitors' ingredients profit centers had bumper years in 2008 and look to continue doing so in 2009."
This year the exhibition will focus on industry trends, including sodium, sugar and fat reduction, cost control
via global sourcing, product reformulation, satiety enhancers and texture enhancers, plus "Food +", the
emerging industry category referring to supplements, vitamin additives and the like. These will manifest in
features on the show floor and will organize relevant scientific content, product information and networking
opportunities so FiE attendees can easily access the resources they are seeking.
The strategy is in response to the industry indicating they were looking for tailored accessible content,
according to Parry Malm, Marketing Manager. "There are dozens if not hundreds of events in the marketplace,
not to mention the internet. With this year being the most unpredictable of most people's lifetimes, our
unwavering mission is to deliver high value experiences that produce demonstrable business benefit to
exhibitors and visitors alike."
There are numerous new initiatives at the exhibition this year. First, there are 120 first time exhibitors with
products covering nearly every ingredient category, from beverage to bakery, confectionery to supplements,
and all points in between. Second, an exclusive Business Club has been launched, providing top industry
executives with special access to the exhibition, information and exhibitors. Third, the exhibition will feature
more expert-led content than ever before, split between the co-located conference, exhibitor seminar
sessions, and on-the-floor presentations focusing on key industry themes. "And that's not it," comments Malm,
"More shall be revealed as we approach the show."
exhibition focused on the naturals industry. "By delivering exhibitors for multiple verticals within our sector, FiE
will provide tremendous business benefit to visitors and exhibitors alike," says Cherry.
About UBM International Media
Headquartered in the Netherlands and operating throughout Europe, Asia the US and Brazil, UBM
International Media has the number one exhibition brands in a number of global markets. These include food
and pharmaceutical ingredients, fine chemicals, cruise shipping, and health & beauty packaging. These events
are recognised as the pre-eminent event in their respective market and bring together suppliers and marketers
to view the latest products and services available in the market.
These international communities are serviced by UBM's exhibitions and websites and now UBM
International Media provides thought leadership to these markets through a growing conference programme.
UBM International Media operates in 15 countries and has offices in New York, Princeton, Sao Paulo,
Mumbai, London and Amsterdam.
CONTACT: Parry Malm, +31346559414
SOURCE: Food ingredients Europe (FiE)
CONTACT: Parry Malm,
+31346559414
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