MEDIA RELEASE PR35254
Food Ingredients Industry Leaders Applaud the Launch of Health ingredients South America
SAO PAULO, July 1 /PRNewswire-AsiaNet/ --
The event was an unmitigated success, welcoming 1012 visitors
who left the show impressed and vowing to return in 2011.
A total success. That sums up the Health ingredients (Hi) South America Summit, held for the first time on
June 15-16, 2009 at Sao Paulo's Novotel Centre Norte. The international conference and tabletop exhibition
welcomed over 1000 key decision-makers in the food industry, in this, its inaugural edition.
The Summit's organizer, UBM Brazil, reports that 323 of the visitors
attended the conference program, which consisted of more than 45
presentations on a full range of business crucial industry subjects,
including obesity, micro-encapsulation, cosmoceuticals, cardiovascular
health, brain health, sporting nutrition, diabetes, and market conditions.
"There was not one word of negative comment on the event, showing that it
satisfied both visitors and exhibitors," says United Business Media Events
Manager Vincent Brain, who is responsible for UBM's Health ingredient events
outside Europe. "Hi South America shows that the functional ingredients
sector is highly dynamic. This dynamism presents a major continuing challenge
for the professionals involved in marketing, and research and development for
companies. That is why this event was so successful. It was an open forum for
exhibitors to launch their products and innovations, the objective of which
is to improve the health of end consumers."
The South American version has now established itself as the meeting
point in Brazil for functional food ingredient companies, as witnessed by
participants' comments that the results exceeded their expectations.
"Our participation in Hi South America was very beneficial and
interesting, since we want to attract new clients in Brazil, by presenting
our product PreB-Floranew, which is unprecedented in the country," said
Shigeru Kato, director of Anew.
Cassiana Moniz, Regional Manager of Sales for Bunge, assessed her
participation as excellent. "We succeeded in making some very important
contacts and getting closer to several clients. The lectures provided a
unique chance to show professionals the trends and discoveries in the
functional ingredients sector. Bunge's theme presentation on "Low Trans Low
Sat Fats" was an example, and earned us a lot of praise."
Suzan Mohamad Nessaif, Commercial Manager of CNI, said the Hi South
America Summit was a surprise in terms of the level of the professionals who
were present at the two days of the event. "All of them were extremely
interested in discovering new things and the peculiarities of each
ingredient. This is what the Latin American market needed: something that
brings together good content and real business opportunities in a single
event."
"Visits to our stand throughout the event were continuous, exceeding our
expectations. The lectures were of very high quality and the format of the
event, uniting technical content and information on exhibitors, worked very
well," said Jane Vieira, a Marketing executive from Dohler.
Guillaume Levade, Events Director of Naturex for Latin America, said he
was surprised by the conference program, which he said provided
comprehensive, high quality information about the market. "I am happy with
Naturex's participation in Hi South America, because I met very important
professionals and companies, and was able to present all the products that we
have developed for the functional ingredients market," he said.
BASF Marketing Manager Sandra Berti Biben agreed with this view, and
pointed out the high degree of qualification of visitors to the event.
"Publicity for the event was excellent and established Hi South America in
the position of the most innovative ingredients event in Latin America. UBM
Brazil is to be congratulated. We will certainly be at the next Hi South
America," he said.
"For Nestle, concern for the health of its products' users is already
part of its DNA. We visited the Hi South America Summit to get to know new
developments in this market that is expanding fast, and it was an excellent
opportunity to talk to suppliers and learn about many of the different
ingredients now available. One product I thought very interesting was the
Omega 3 in powder form that does not have the taste of fish, which
MasterSense presented on its stand," said Alexandra Vieira Filgueiras,
cooking products development coordinator for Nestle.
"Schincariol does not yet produce functional ingredients, but we are
watching trends and seeking new ingredients. Hi South America 2009 brought us
the news in this segment of the market," said Helana Almeida, of the
company's research and development department.
"At Hi South America I found information on trends which may possibly be
the focus of the company in the future," said Karina Messias, innovation
technician of Duas Rodas Industrial.
"The event arrived in Brazil in ideal form, attracting a public of
quality. We should not confuse the food industry in general with the
functional ingredients industry. We do not need mega-events to present our
new developments, but rather an event like this, focused on the presentation
of technologies, and products and, indeed, on doing business," said Helvio
Colino, Director of Labonathus. "My summary of the event is totally
positive." Mr. Colino is also president of Abiam -- the Brazilian Health
Additives and Ingredients Industry and Retailing Association -- one of the
organizations supporting the event.
About the organiser
United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhi, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine and organises related conference activities. For more
United Business Media is headquartered in London, UK. The office in the
Netherlands is the organiser of the world-leading Health ingredients, Food
ingredients, CPhi, ICSE and Informex series of food and pharmaceutical
ingredients trade shows. The Dutch office also publishes International Food
Ingredients Magazine and organises related conference activities. For more
SOURCE: Health ingredients
CONTACT: Valerie Snow
+31(0)346-559-460
Valerie.Snow@ubm.com
(UBM)
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