Food Ingredients Industry Leaders Applaud The Launch Of Health Ingredients South America

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1st July 2009, 05:07am - Views: 642





Culture Food Beverage Health Ingredients 1 image







MEDIA RELEASE PR35254


Food Ingredients Industry Leaders Applaud the Launch of Health ingredients South America


SAO PAULO, July 1 /PRNewswire-AsiaNet/ --


          The event was an unmitigated success, welcoming 1012 visitors

            who left the show impressed and vowing to return in 2011.


    A total success. That sums up the Health ingredients (Hi) South America Summit, held for the first time on

June 15-16, 2009 at Sao Paulo's Novotel Centre Norte. The international conference and tabletop exhibition

welcomed over 1000 key decision-makers in the food industry, in this, its inaugural edition.


    The Summit's organizer, UBM Brazil, reports that 323 of the visitors

attended the conference program, which consisted of more than 45

presentations on a full range of business crucial industry subjects,

including obesity, micro-encapsulation, cosmoceuticals, cardiovascular

health, brain health, sporting nutrition, diabetes, and market conditions.


    "There was not one word of negative comment on the event, showing that it

satisfied both visitors and exhibitors," says United Business Media Events

Manager Vincent Brain, who is responsible for UBM's Health ingredient events

outside Europe. "Hi South America shows that the functional ingredients

sector is highly dynamic. This dynamism presents a major continuing challenge

for the professionals involved in marketing, and research and development for

companies. That is why this event was so successful. It was an open forum for

exhibitors to launch their products and innovations, the objective of which

is to improve the health of end consumers."


    The South American version has now established itself as the meeting

point in Brazil for functional food ingredient companies, as witnessed by

participants' comments that the results exceeded their expectations.


    "Our participation in Hi South America was very beneficial and

interesting, since we want to attract new clients in Brazil, by presenting

our product PreB-Floranew, which is unprecedented in the country," said

Shigeru Kato, director of Anew.


    Cassiana Moniz, Regional Manager of Sales for Bunge, assessed her

participation as excellent. "We succeeded in making some very important

contacts and getting closer to several clients. The lectures provided a

unique chance to show professionals the trends and discoveries in the

functional ingredients sector. Bunge's theme presentation on "Low Trans Low

Sat Fats" was an example, and earned us a lot of praise."


    Suzan Mohamad Nessaif, Commercial Manager of CNI, said the Hi South

America Summit was a surprise in terms of the level of the professionals who

were present at the two days of the event. "All of them were extremely

interested in discovering new things and the peculiarities of each

ingredient. This is what the Latin American market needed: something that

brings together good content and real business opportunities in a single

event."


    "Visits to our stand throughout the event were continuous, exceeding our

expectations. The lectures were of very high quality and the format of the

event, uniting technical content and information on exhibitors, worked very

well," said Jane Vieira, a Marketing executive from Dohler.


    Guillaume Levade, Events Director of Naturex for Latin America, said he

was surprised by the conference program, which he said provided

comprehensive, high quality information about the market. "I am happy with

Culture Food Beverage Health Ingredients 2 image

Naturex's participation in Hi South America, because I met very important

professionals and companies, and was able to present all the products that we

have developed for the functional ingredients market," he said.


    BASF Marketing Manager Sandra Berti Biben agreed with this view, and

pointed out the high degree of qualification of visitors to the event.

"Publicity for the event was excellent and established Hi South America in

the position of the most innovative ingredients event in Latin America. UBM

Brazil is to be congratulated. We will certainly be at the next Hi South

America," he said.


    "For Nestle, concern for the health of its products' users is already

part of its DNA. We visited the Hi South America Summit to get to know new

developments in this market that is expanding fast, and it was an excellent

opportunity to talk to suppliers and learn about many of the different

ingredients now available. One product I thought very interesting was the

Omega 3 in powder form that does not have the taste of fish, which

MasterSense presented on its stand," said Alexandra Vieira Filgueiras,

cooking products development coordinator for Nestle.


    "Schincariol does not yet produce functional ingredients, but we are

watching trends and seeking new ingredients. Hi South America 2009 brought us

the news in this segment of the market," said Helana Almeida, of the

company's research and development department.


    "At Hi South America I found information on trends which may possibly be

the focus of the company in the future," said Karina Messias, innovation

technician of Duas Rodas Industrial.


    "The event arrived in Brazil in ideal form, attracting a public of

quality. We should not confuse the food industry in general with the

functional ingredients industry. We do not need mega-events to present our

new developments, but rather an event like this, focused on the presentation

of technologies, and products and, indeed, on doing business," said Helvio

Colino, Director of Labonathus. "My summary of the event is totally

positive." Mr. Colino is also president of Abiam -- the Brazilian Health

Additives and Ingredients Industry and Retailing Association -- one of the

organizations supporting the event.


    About the organiser

    United Business Media is headquartered in London, UK. The office in the

Netherlands is the organiser of the world-leading Health ingredients, Food

ingredients, CPhi, ICSE and Informex series of food and pharmaceutical

ingredients trade shows. The Dutch office also publishes International Food

Ingredients Magazine and organises related conference activities. For more



    United Business Media is headquartered in London, UK. The office in the

Netherlands is the organiser of the world-leading Health ingredients, Food

ingredients, CPhi, ICSE and Informex series of food and pharmaceutical

ingredients trade shows. The Dutch office also publishes International Food

Ingredients Magazine and organises related conference activities. For more

information, visit www.ingredientsnetwork.com.


     SOURCE: Health ingredients


    CONTACT: Valerie Snow

             +31(0)346-559-460

             Valerie.Snow@ubm.com


    (UBM)





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