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Media Release
16 November 2009
GraysOnline offers more to Australian wine lovers in time for Christmas
Christmas 2009 is expected to be the “online Christmas” and GraysOnline, Australia’s
most popular online wine shop – selling more than 60,000 cases of wine per month – will
today launch a new Buy Now option featuring many of the world’s best known brands at
low fixed prices, delivered to your door.
Savvy wine lovers in Australia already know that GraysOnline is the place to go for quality
wines at great value via its daily online auctions. Today GraysOnline has added to its
website more than 250 well-known wine brands like Petaluma, St Hallett, Villa Maria,
Brokenwood, Richmond Grove and Evans & Tate at competitive, fixed prices – no
auction is required! To add even further value, GraysOnline is offering free delivery to
anywhere in Australia on all Buy Now wines.
GraysOnline CEO Cameron Poolman says the new fixed price offering is all about
increasing value and choice for Australian consumers.
“We have made our name as the best and most reliable wine website in Australia and
now we’re excited by the opportunity to expand our wine category and provide a wider
range of quality wines, great deals and better convenience than anyone else in the
country,” Poolman said.
In addition to the new labels and the ability to buy wine at a fixed price, GraysOnline has
added to its website a rich source of information about each wine so that consumers
can make educated decisions when shopping for wine. Each wine description includes
winery information, tasting notes, expert reviews and wine industry awards. And for those
buyers who are interested in what other wine-lovers think, GraysOnline now features
customer ratings and reviews, creating a virtual community for people to share
feedback and compare opinions on their favourite wines.
“Consumers want to know more about what they’re drinking and we now have the
richest bank of information of any retail outlet in Australia which means our consumers
can be confident that they’re making the right choices,” Poolman said.
Of course it is no coincidence that the new GraysOnline fixed price offering comes just in
time for the festive season with many retail experts expecting online shopping to break
all previous records this year.
GraysOnline Buy Now fast facts:
Live, Buy Now wine sale begins Monday 16 November
Free-delivery across Australia for all fixed price wine sales
Next day dispatch and fast delivery
Excellent prices and range on 250 well-known wine labels and varieties
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Detailed content including winery information, tasting notes, expert wine reviews,
awards, customer ratings and winemaker videos
Still more than 2,000 cases sold daily via online auction
Money-back guarantee
ENDS
Gillian Martin at Liquid Ideas on 02 9667 4211 / gillianmartin@liquidideas.com.au
About GraysOnline:
GraysOnline is an Australian online retail and auction company, offering a huge range of consumer, industrial
and commercial goods, direct from manufacturers and distributors. GraysOnline offer their customers great
value and convenience and their vendors an efficient alternative sales channel.
With a heritage spanning nearly 100 years, GraysOnline have been pioneers in creating the most efficient way
for buyers and sellers to connect – from their traditional auction heritage to the first online auctions in 2000.
Today GraysOnline employs more than 400 people throughout Australia & New Zealand in a network of state-
of-the-art warehouses, distribution centres and offices, a customer service centre, and are experts across more
than 70 product categories from IT and wine to automotive and consumer electronics.
GraysOnline sell more than 120,000 items every month to both consumers and businesses.
NEWS 
