It's Official -australians Love To Celebrate

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22nd January 2010, 02:51pm - Views: 761

People Feature Hardys Sir James 1 image


For Australia Day 2010

It’s official – Australians love to celebrate

Australians love to celebrate and will find any reason according to a recently conducted

“Find A Reason” survey by Hardys Sir James.

While 100 per cent of the 4562 respondents celebrated birthdays, results found

Australians will celebrate almost anything with the second most popular occasion being

‘get togethers with friends’, rating higher than anniversaries, engagements and weddings.

The top ten occasions that respondents celebrated were:



Get together with friends




Holiday seasons




Valentine’s Day


New job


Job promotion 


No reason, any time is a good time


Because it’s summer


“The results confirmed what we always knew, that Australians can always find a reason

to celebrate.  In fact of those surveyed, more than half (52%) didn’t need a specific

occasion, nominating any time as a good time, while nearly half (46 %) said the end of

the week constituted a celebration,” said Nicky Gameau, Hardys Senior Global Brand


The survey also found sparkling wine was the beverage of choice for celebrations with

the significant majority of respondents (78%) preferring to celebrate with a glass of good

sparkling wine over table wine, cocktails or something non-alcoholic.

According to Ms Gameau, “The warmer months are definitely the celebratory season,

with most sparkling brands achieving around half their sales in the months from October

to January.” 


* The Hardys Sir James Find a Reason survey was conducted in December 2009 on

Media queries:

Caroline Cottrill 03 9654 8098, 0438 257 246

The Sir James sparkling range includes:

Hardys Sir James Tumbarumba Cuvee 2000 - $45

Hardys Sir James Vintage Pinot Noir Chardonnay 2004 - $28 

Hardys Sir James Brut de Brut NV - $17

Hardys Sir James Cuvee Brut NV - $17

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