MEDIA RELEASE
For Australia Day 2010
It’s official – Australians love to celebrate
Australians love to celebrate and will find any reason according to a recently conducted
“Find A Reason” survey by Hardys Sir James.
While 100 per cent of the 4562 respondents celebrated birthdays, results found
Australians will celebrate almost anything with the second most popular occasion being
‘get togethers with friends’, rating higher than anniversaries, engagements and weddings.
The top ten occasions that respondents celebrated were:
Birthdays
100%
Get together with friends
83.8%
Anniversaries
77.9%
Holiday seasons
76.3%
Wedding/engagements
75.1%
Valentine’s Day
62.3%
New job
58.7%
Job promotion
56.5%
No reason, any time is a good time
51.8%
Because it’s summer
48.1%
“The results confirmed what we always knew, that Australians can always find a reason
to celebrate. In fact of those surveyed, more than half (52%) didn’t need a specific
occasion, nominating any time as a good time, while nearly half (46 %) said the end of
the week constituted a celebration,” said Nicky Gameau, Hardys Senior Global Brand
Manager.
The survey also found sparkling wine was the beverage of choice for celebrations with
the significant majority of respondents (78%) preferring to celebrate with a glass of good
sparkling wine over table wine, cocktails or something non-alcoholic.
According to Ms Gameau, “The warmer months are definitely the celebratory season,
with most sparkling brands achieving around half their sales in the months from October
to January.”
(ENDS)
* The Hardys Sir James Find a Reason survey was conducted in December 2009 on
femail.com.au
Media queries:
Caroline Cottrill 03 9654 8098, 0438 257 246
The Sir James sparkling range includes:
Hardys Sir James Tumbarumba Cuvee 2000 - $45
Hardys Sir James Vintage Pinot Noir Chardonnay 2004 - $28
Hardys Sir James Brut de Brut NV - $17
Hardys Sir James Cuvee Brut NV - $17
NEWS 
