Mcdonald's(r) Rolls Out New Generation Of Global Packaging

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30th October 2008, 05:39am - Views: 712

McDonald's(R) Rolls Out New Generation of Global Packaging

OAK BROOK, Ill., Oct. 29 /PRNewswire-AsiaNet/ --

              New Design Delivers Food Quality Story to Customers 


    Beginning in November 2008, McDonald's will introduce its new generation of

global packaging, the most comprehensive rollout in the Brand's history.  All 118

McDonald's countries will participate in this rollout over the next two years, putting

the Brand's food quality story front and center and directly into the hands of

customers -- some 56 million every day. 

    Through a blend of bold text and powerful images, the new packaging will 

illustrate the high quality ingredients and food prepared at McDonald's. 

McDonald's new global packaging will be consistent around the globe, using

sophisticated graphics, photography and storytelling, with and without words.   

    "Our new packaging is a fresh way of sharing McDonald's food quality story 

with our customers," said Mary Dillon, McDonald's Global Chief Marketing 

Officer.  "The more people know about our food the more they'll love it."  

    While the packaging will reflect a global framework, it's flexible enough 

to accommodate 21 languages while sharing stories about the quality of 

McDonald's ingredients in a way that is locally relevant for customers around 

the world. 

    The new McDonald's packaging will be introduced first in the United 

Kingdom, Ireland and the United States and continue rolling out worldwide through


    McDonald's new packaging was developed by Boxer, a subsidiary of The 

Marketing Store Worldwide, located in Birmingham, UK.  Boxer also worked on the

original "i'm lovin' it" and Global Casting Call packaging designs for McDonald's.  

    For additional information and images of the new packaging visit our 


    About McDonald's  

    McDonald's is the leading global foodservice retailer with more than 

31,000 local restaurants in more than 100 countries.  More than 75% of 

McDonald's restaurants worldwide are owned and operated by franchisees and

affiliates.  Please visit our website at to learn more

about the Company.  



Culture Food Beverage McDonald's 2 image

     Soraya Garcia, McDonald's 



     Emily Fullmer, GolinHarris 



SOURCE :   McDonald's 


CONTACT:  Soraya Garcia of McDonald's, 


          ; or 

                    Emily Fullmer of GolinHarris,



                    for McDonald's

    Web site:


   Chinese - Traditional (

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