MEDIA RELEASE PR42070
Nespresso: the Price to Escape a Devilish Cab Ride
LAUSANNE, Switzerland, Nov. 6 / PRNewswire-AsiaNet/ --
- Clooney and Malkovich Star in Latest Nespresso TV Spot
It takes a lot to part a Nespresso lover from his or her coffee. But
leaving this world for the next was that step too far for George Clooney, in
the fifth installment of the "Nespresso - What Else?" saga. Still spooked
from his last encounter with John Malkovich in last year's spot, George is
relieved to hail a cab outside a Nespresso boutique - until the driver turns
around to name his price! Reluctantly, George offers his just chosen favorite
Nespresso Grand Cru capsules to cab driver John Malkovich, whose driving
abilities are definitely not human.
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George Clooney stars with fellow Academy Award winner John Malkovich in
the latest TV commercial in the highly successful series that first premiered
in 2006. Mr Clooney was selected by Nespresso Club Members as the Brand
Ambassador and remains hugely popular due to his ability to project the brand
with charm, elegance and understated humour.
"Part of the secret to this has been a bit of making fun of me and making
fun of my persona," commented Mr. Clooney during the shoot of the fifth
commercial. "It's always been fun and I enjoy it a lot because they're people
that I've worked with for a long, long time."
"Last year's TV campaign featuring George Clooney and John Malkovich was
received with such enthusiasm by our brand community that we felt compelled
to reunite these two extraordinary actors," commented Guillaume Le Cunff,
International Marketing and Strategy Director, Nestlé Nespresso S.A. "The
film edit proposals that we have received through our online Club Member
engagement prior to the spot's launch suggest that our audience has come to
expect a twist in the plot. We are excited to finally reveal the storyline
and hope that the interplay between the two stars, as they manoeuvre each
other for their favorite Nespresso coffee, will continue to delight our Club
Members."
Grant Heslov, the director of the latest Nespresso spot, commented on his
experience: "We've been friends for a while and I don't think it's a secret
that George has a home in Italy, a place where a big group of friends shows
up all the time. In the kitchen there is a Nespresso machine and in the
morning everyone gets up and gathers around this machine and makes their
coffee, so it's been fun to be able to make a little film about a product
that is so engrained into the lives of this group of friends."
The new Nespresso "Cab Driver" commercial can be seen on
behind-the-scenes footage from the shoot.
SOURCE: Nestle Nespresso SA
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